Conversion Rate Optimization

Increase results with the A, B, T’s

ABT. Always Be Testing is the cornerstone of a modern, measurable marketing program. Conversion Rate Optimization enables incremental growth from digital marketing efforts throughout the marketing funnel by identifying places where revenue is leaking and increasing the efficiency of conversion points.

During his campaign, President Obama raised an additional $60 million because of conversion testing.  – Event360

With our conversion optimization services, you get a complete testing program.

Our Conversion Rate Optimization Campaigns are custom to your unique needs and can include any of the following steps:

  • Identification of conversion metrics (success events)
  • Analysis of existing conversion paths
  • Analytics installation
  • Split testing pre & post click (before the landing page and on the landing page)
  • Visitor feedback collection
  • Email testing

Conversion Rate Optimization FAQS

Do You Offer Guarantees? Lake One does not offer guarantees. We make every effort to mitigate risk and adjust for variables during campaigns to drive for success, but advertising and marketing is always changing and so are the results. If we could predict future results on any kind of advertising, we’d love to talk about an investment opportunity!

How long will it take to see results? Conversion rate optimization is dependent on the sample size to reach definitive results. Depending on the size of your traffic source, you can see results as quickly as a month.

How do you charge? We offer flexible, flat fees on a monthly retainer. We calculate this by the resources required to deliver campaigns and sometimes as a percentage of the total media spend.

How is Lake One different from other agencies or consultants? Unlike agencies, Lake One offers a co-op of professionals who are experts in their digital marketing field. From branding and copywriting to analytics and optimization we can offer the flexibility of a large agency without the large agency fees. Compared to consultants, our co-op is comprised of a diverse set of professional experiences. From working in tech startups to working with Fortune brands, our diverse skill set coupled with our focus on growth creates a winning formula you will struggle to find at other agencies or in other consultants.

How do you measure conversion rate optimization success? Great Questions! Bottom line, we measure digital marketing success by its ability to drive success events defined in collaboration with our clients. Whether you’re looking to drive user acquisition, increase awareness or cart checkouts, we initially measure all activity based on its ability to drive these events in an exponential capacity, then for positive ROI.