Modern, Measurable Credit Union Marketing
Today’s member is getting harder to reach and engage at a blistering pace. We scatter our financial story and breadcrumbs across many screens. What’s left, is a staggering number of places online and on-the-go that credit unions need to meet prospects and members.
Lake One helps credit unions meet prospects and members wherever they are. We build digital programs that reach, convert, and engage consumers across digital channels.
Our credit union marketing offering includes:
We’ll work with your team to develop strategic plans for leveraging digital channels as part of your marketing and services mix.
Leveraging data, technology and insights we build robust campaign targeting strategies for paid programs. Doing so helps increase return on ad spend.
Managed Digital Services:
Our managed digital services operate as an extension of your credit union marketing team. From advertising to social media, we offer execution support to help achieve your goals.
Analytics & Goal Tracking:
we’ll review your existing analytics implementation or set one up to measure what matters.
Credit Union Digital Strategy and Consulting
Our strategy and consulting services offer a chance to dive into the digital opportunities in front of your organization. You’ll come out with an action plan to drive leads, conversions, and growth in new members and share of wallet.
Credit Union Digital Marketing Programs
Our credit union marketing programs operate as an extension of your marketing team.
Do You Offer Guarantees? Lake One does not offer guarantees. We make every effort to mitigate risk and adjust for variables during campaigns to drive for success, but advertising and marketing is always changing and so are the results. If we could predict future results on any kind of advertising, we’d love to talk about an investment opportunity!
How long will it take to see results? Most campaigns see results in the first 3 months and start seeing optimization gains within the first 6 months.
How do you charge? We offer flexible, flat fees on a monthly retainer. We calculate this by the resources required to deliver campaigns and sometimes as a percentage of the total media spend.
How is Lake One different from other agencies or consultants? Unlike agencies, Lake One offers a co-op of professionals who are experts in their digital marketing field. From branding and copywriting to analytics and optimization we can offer the flexibility of a large agency without the large agency fees. Compared to consultants, our co-op is comprised of a diverse set of professional experiences. From working in tech startups to working with Fortune brands, our diverse experience set coupled with our focus on growth creates a winning formula you will struggle to find at other agencies or in other consultants.
How do you measure Facebook advertising success? Great Question! Bottom line, we measure digital marketing progress by its ability to drive success events defined in collaboration with our clients. Whether you’re looking to drive member acquisition, increase awareness or grow share of wallet, we initially measure all activity based on its ability to drive these events in an exponential capacity, then for positive ROI.