Tactics are nice. A winning digital marketing program is better.
Don’t succumb to random acts of digital. If you hire an agency only for a website, and maybe a freelancer for some pay per click ads, you risk leaking opportunity throughout your online marketing funnel.
Your digital marketing strategy should consider the following key elements for success:
- Your organization’s goals and KPI’s
- Your story and expertise
- Your brand
- Your industry and competitive landscape
- Your target audience
- The journey your audience takes from discovery through post-conversion
- Your media channels
- Your marketing technology and tools
- Your reporting infrastructure
- Your communications plan and key messages
- Internal communications and stakeholders
With Lake One’s digital marketing strategy services, you get a complete digital marketing program.
Here’s what you get:
Strategic Planning: a deep dive into your industry, product, and competitors to identify and define your highest value audiences, what makes them tick and where they hang out.
Automated Email: your digital marketing program comes with automated email follow-ups that strengthen relationships with prospects and clients – automagically.
Analytics & Goal Tracking: we’ll review your existing analytics implementation or set one up to measure what matters.
Conversion Optimization: through testing and analysis we’ll increase the number of prospects and visitors who take high-value actions including user acquisition, content download, cart checkout and lead gen form completion.
Contact us to discuss a tailored solution for your needs with custom, flexible pricing options.
Digital Marketing Strategy FAQS
Do You Offer Guarantees? Lake One does not offer guarantees. We make every effort to mitigate risk and adjust for variables during campaigns to drive for success, but advertising and marketing is always changing and so are the results. If we could predict future results on any kind of advertising, we’d have investors coming out of our laptops!
How long will it take to see results? Most digital campaigns see results in the first 3 months and start seeing optimization gains within the first 6 months.
How do you charge? We offer flexible, flat fees on a monthly retainer. We calculate this by the resources required to deliver campaigns and sometimes as a percentage of the total media spend.
How is Lake One different from other agencies or consultants? Unlike agencies, Lake One offers a co-op of professionals who are experts in their digital marketing field. From branding and copywriting to analytics and optimization we can offer the flexibility of a large agency without the large agency fees. Compared to consultants, our co-op is comprised of a diverse set of professional experiences. From working in tech startups to working with Fortune brands, our diverse skill set coupled with our focus on growth creates a winning formula you will struggle to find at other agencies or in other consultants.
How do you measure digital marketing success? Great Questions! Bottom line, we measure digital marketing success by its ability to drive success events defined in collaboration with our clients. Whether you’re looking to drive user acquisition, increase awareness or cart checkouts, we initially measure all activity based on its ability to drive these events in an exponential capacity and then for positive ROI.