Facebook Advertising

Facebook ads your bottom-line will .

Facebook isn’t just for posting cat videos.

In the years since the social network has launched, Facebook has evolved to a sort of online, social glue connecting more than 1 billion active users daily. All of these interactions create opportunities for business owners to tap into the vast Facebook data warehouses, mine insights and create compelling Facebook advertising campaigns.

With our Facebook advertising services, you get a complete social media advertising partner.

Here’s what you get:

Strategic Planning: a deep dive into your industry, product, and competitors to identify and define your highest value audiences, what makes them tick and where they hang out.

Campaign Targeting: using the insights we gain from strategic planning, we’ll map out a campaign plan and set of targets to reach your highest value audience.

Analytics & Goal Tracking: we’ll review your existing analytics implementation or set one up to measure what matters.

A few of the Facebook targeting opportunities that Lake One can help you leverage are:

  • User Age
  • User Gender
  • User Location
  • User Education
  • Personal Interests (This is vast!)
  • “Liked Posts & Pages”
  • User Device
  • User Device Installs
  • Email Address (Custom Audience)
  • Develop Look-Alike Audiences (Reach similar audience to you existing high-value audience)

Facebook advertising combined with search engine marketing delivers a one- two punch reaching people just before they’re ready to buy and at the point of purchase. When coupled with retargeting and other smart online advertising, we create a highly effective advertising formula for your business.

Here’s what you’ll get when you work with Lake One on your Facebook Advertising needs:

  • Account management and consultation of Facebook Ads
  • Landing page development
  • Ad creation, testing, and management
  • Monitoring and management of the campaign
  • Budget management
  • Real-time web visitor intelligence gathering
  • Analytics analysis
  • Monthly reporting
  • Continuous strategic and tactical planning

Facebook Advertising FAQS

Do You Offer Guarantees? Lake One does not offer guarantees. We make every effort to mitigate risk and adjust for variables during campaigns to drive for success, but advertising and marketing is always changing and so are the results. If we could predict future results on any kind of advertising, we’d love to talk about an investment opportunity!

How long will it take to see results? Most Facebook advertising campaigns see results in the first 3 months and start seeing optimization gains within the first 6 months.

How do you charge? We offer flexible, flat fees on a monthly retainer. We calculate this by the resources required to deliver campaigns and sometimes as a percentage of the total media spend.

How is Lake One different from other agencies or consultants? Unlike agencies, Lake One offers a co-op of professionals who are experts in their digital marketing field. From branding and copywriting to analytics and optimization we can offer the flexibility of a large agency without the large agency fees. Compared to consultants, our co-op is comprised of a diverse set of professional experiences. From working in tech startups to working with Fortune brands, our diverse experience set coupled with our focus on growth creates a winning formula you will struggle to find at other agencies or in other consultants.

How do you measure Facebook advertising success? Great Question! Bottom line, we measure Facebook advertising progress by its ability to drive success events defined in collaboration with our clients. Whether you’re looking to drive user acquisition, increase awareness or cart checkouts, we initially measure all activity based on its ability to drive these events in an exponential capacity, then for positive ROI.