Marketing Technology

Marketing that drives itself? Awesome!

There are a lot of pieces that make up a modern, measurable marketing program. Luckily, marketing technology is available to provide efficiency in processes, from growing awareness to increasing conversion.

Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads.  – The Annuitas Group

With our marketing technology consulting service, we’ll build a marketing technology stack designed for your unique needs.

Here’s what you get:

Strategic Planning: we’ll evaluate your sales and marketing process and identify opportunities to increase efficiency or gain insight via marketing technology.

Implementation & Management: depending on your resources, you can implement our recommendations, or we can help.

At Lake One, our marketing technology expertise includes:

  • Analytics
  • Heatmapping & user tracking
  • Email marketing & automation
  • Marketing automation
  • CRM
  • Ad Tech
  • Process Automation

Contact us to discuss a tailored solution for your needs with custom, flexible pricing options.

Digital Marketing Strategy FAQS

Do You Offer Guarantees? Lake One does not offer guarantees. We make every effort to mitigate risk and adjust for variables during campaigns to drive for success, but advertising and marketing is always changing and so are the results. If we could predict future results on any kind of advertising, we’d love to talk about an investment opportunity!

How long will it take to see results? Most digital campaigns see results in the first 3 months and start seeing optimization gains within the first 6 months.

How do you charge? We offer flexible, flat fees on a monthly retainer. We calculate this by the resources required to deliver campaigns and sometimes a percentage of the total media spend.

How is Lake One different from other agencies or consultants? Unlike agencies, Lake One offers a co-op of professionals who are experts in their digital marketing field. From branding and copywriting to analytics and optimization we can offer the flexibility of a large agency without the large agency fees. Compared to consultants, our co-op is comprised of a diverse set of professional experiences. From working in tech startups to working with Fortune brands, our diverse skill set coupled with our focus on growth creates a winning formula you will struggle to find at other agencies or in other consultants.

How do you measure digital marketing success? Great Questions! Bottom line, we measure digital marketing success by its ability to drive success events defined in collaboration with our clients. Whether you’re looking to drive user acquisition, increase awareness or cart checkouts, we initially measure all activity based on its ability to drive these events in an exponential capacity, then for positive ROI.