Marketing that’s measurable and accountable, Really!
We think marketing should be the champion in the eyes of CEOs, CFOs, and Sales. To do that, it has to be measurable and accountable.
Our approach to marketing is to develop strategies driven by data and insights. Our proprietary set of tools and technology enable analysis and the scaling of process.
Four core-marketing truths power our work:
Let the data be your guide: Data is behind everything we do whether offline or online, primary or secondary, data drives the planning, implementation, and optimization of all modern, measurable marketing programs. While we love opinions, we think that the results and actual interactions with our brand experiences are a far better bellwether than an opinion about buttons and layout.
Create insanely great experiences: Steve Jobs and Apple are cited with the mantra of creating insanely great experiences as the driving force behind their products. This applies to marketing too. From online to offline, brand experiences need to evoke an emotional response and be something your audience wants to engage with. No amount of advertising, organic ranking or social media engagement will accommodate for crappy brand experiences.
Be kind: Being kind in general, is just good practice. When it comes to online efforts where you’re asking people to share personal information or payment data, creating an environment of trust and a flow that’s intuitive is critical.
Fail up: There is no silver bullet.All marketing is iterative and our belief is that sometimes the things that don’t work are better than the things that do work, as long as we’re failing “up”, constantly improving our work.
Contact us to discuss a tailored solution for your needs with custom, flexible pricing options.