Search Engine Marketing

Search Engine Ads That Just “click”

What is Search Engine Marketing (SEM) also called Pay Per Click? SEM is one of the best, cheapest ways to reach online users who show intent to purchase products and services just like yours.

81% of buyers start their shopping experience with an internet search.  – Adweek

SEM ads appear at the top and bottom of search engine results pages and are shown based on a calculation of quality plus amount bid for each search conducted on a keyword selected by the advertiser.

With our search engine marketing services, you get a complete pay per click management program.

Our experience Pay Per Click professionals will work with your company to

Set KPIs: we’ll research your industry, products and services to provide realistic campaign goals based on your needs and budget.

Test Campaigns: our campaigns are tested in real time to consistently drive more traffic to your website.

Uncover Opportunities: we’ll analyze performance of keywords and opportunities potentially uncovering new revenue opportunities for your company.

Here’s what you’ll get when you work with Lake One on your Search Engine Marketing needs:

  • Account management and consultation of AdWords and Bing accounts
  • Keyword research, ad group development, and campaign development
  • Identification of broad match, exact match and negative keyword strategies
  • Ad creation, testing, and management
  • Landing page development
  • Monitoring and management of the campaign
  • Budget management
  • Real time web visitor intelligence gathering
  • Analytics analysis
  • Monthly reporting
  • Continuous strategic and tactical planning


Additional Paid Acquisition Services

Lake One offers a comprehensive collection of services to drive paid acquisition efforts including:

  • Mobile Advertising
  • Native Advertising
  • Retargeting
  • Display Advertising
  • Facebook Advertising
  • LinkedIn Advertising
  • Twitter Advertising

… And more. Contact us today to discuss your paid media and acquisition needs.


Search Engine Marketing FAQS

Do You Offer Guarantees? Lake One does not offer guarantees. We make every effort to mitigate risk and adjust for variables during campaigns to drive for success, but advertising and marketing is always changing and so are the results. If we could predict future results on any kind of advertising, we’d be on a beach somewhere.

How long will it take to see results? Most PPC campaigns see results in the first 3 months and start seeing optimization gains within the first 6 months.

How do you charge? We offer flexible, flat fees on a monthly retainer. We calculate this by the resources required to deliver campaigns and sometimes as a percentage of the total media spend.

How is Lake One different from other agencies or consultants? Unlike agencies, Lake One offers a co-op of professionals who are experts in their digital marketing field. From branding and copywriting to analytics and optimization we can offer the flexibility of a large agency without the large agency fees. Compared to consultants, our co-op is comprised of a diverse set of professional experiences. From working in tech startups to working with Fortune brands, our diverse skill set coupled with our focus on growth creates a winning formula you will struggle to find at other agencies or in other consultants.

How do you measure search engine marketing success? Great Questions! Bottom line, we measure pay per click success by its ability to drive success events defined in collaboration with our clients. Whether you’re looking to drive user acquisition, increase awareness or cart checkouts, we initially measure all activity based on its ability to drive these events in an exponential capacity, then for positive ROI.