Search Engine Optimization

Drive more traffic by growing your authority.

Today’s SEO goes far beyond keyword and links counts. Search engines focus on high-value content that reaches qualified users and drives online success. Our approach to SEO is a hybrid between SEO and Public Relations.

We work on improving the technical performance of a site, increasing the quantity of quality content output (say that ten times fast!) and building a modern PR program that connects your brand with journalists, bloggers, and influencers to grow your overall authority.

With our SEO & PR services, you get a complete authority program.

Here’s what you get:

Strategic Planning: a deep dive into your industry, product, and competitors to identify and define your highest value audiences, what makes them tick and where they hang out.

Content Planning: we’ll develop a content calendar and execute the plan to increase the quantity of quality, first-person content your brand is creating.

Keyword Research/Monitoring: We’ll develop, maintain, optimize, and monitor the performance of high-value keywords.

Link Building: through research and outreach we’ll provide white hat outbound link prospecting activities both new and broken link identification

Media/Influencer Outreach: we’ll develop a media and influencer list, performing outreach on your behalf growing exposure and opportunity for mentions, placed content and more.

Analytics & Goal Tracking: we’ll review your existing analytics implementations or set one up to measure what matters.

Search Engine Optimization FAQS

Do You Offer Guarantees? Lake One does not offer guarantees. We make every effort to mitigate risk and adjust for variables during campaigns to drive for success, but advertising and marketing are always changing and so are the results. If we could predict future results on any advertising, we’d love to talk about an investment opportunity!

How long will it take to see results? SEO is a slow burn. We usually see results starting around 6 months after implementing an SEO campaign but results can sometimes be slower depending on industry and competition.

How do you charge? We offer flexible, flat fees on a monthly retainer. We calculate this by the resources required to deliver campaigns and sometimes as a percentage of the total media spend.

How is Lake One different from other agencies or consultants? Unlike agencies, Lake One offers a co-op of professionals who are experts in their digital marketing field. From branding and copywriting to analytics and optimization we can offer the flexibility of a large agency without the large agency fees. Compared to consultants, our co-op is comprised of a diverse set of professional experiences. From working in tech startups to working with Fortune brands, our diverse skill set coupled with our focus on growth creates a winning formula you will struggle to find at other agencies or in other consultants.

How do you measure search engine marketing success? Great Questions! Bottom line, we measure digital marketing success by its ability to drive success events defined in collaboration with our clients. Whether you’re looking to drive user acquisition, increase awareness or cart checkouts, we initially measure all activity based on its ability to drive these events in an exponential capacity, then for positive ROI.