Services

Digital PR

From headlines to trending, leverage the new rules of PR to drive demand. Thanks to technology, anyone can turn themselves into a publisher. As a result, PR has evolved. Leverage our roots in journalism to engage a bustling new industry of bloggers, niche news websites and social media influencers along with traditional media.

At Lake One we think digital PR is as much a marketing strategy as it is a communications strategy. When it comes to building your thought leadership, driving demand and growing your organic search presence, PR takes center stage.

Our approach to digital pr includes:

  • Influencer and blogger relationships
  • Earning and promoting guest content
  • Traditional media relations
Lake One Digital, MN

Editorial content is a key way to build trust with your consumer.

– Nielsen

Here’s what you get:

  1. Strategic planning

    A deep dive into your industry, product, and competitors to identify and define your highest value audiences, what makes them tick and where they hang out.

  2. Media planning & outreach

    We’ll develop and maintain influencer/media lists and conduct ongoing outreach aligned with your content editorial calendar and business needs.

  3. Insights & analysis

    On a regular basis, we’ll measure and analyze email performance, reporting on results and insights learned from your email efforts regularly.

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