At Lake One we think digital PR is as much a marketing strategy as it is a communications strategy. When it comes to building your thought leadership, driving demand and growing your organic search presence, PR takes center stage.
Our approach to digital pr includes:
- Influencer and blogger relationships
- Earning and promoting guest content
- Traditional media relations
Here’s what you get:
A deep dive into your industry, product, and competitors to identify and define your highest value audiences, what makes them tick and where they hang out.
Media planning & outreach
We’ll develop and maintain influencer/media lists and conduct ongoing outreach aligned with your content editorial calendar and business needs.
Insights & analysis
On a regular basis, we’ll measure and analyze email performance, reporting on results and insights learned from your email efforts regularly.