Services

Email

We know, we know, we know. We hate email as much as you do. But here’s the deal. It’s still one of the most effective components of a modern marketing program. The reason we all love to hate it, is because there are too many people doing it wrong.

At Lake One we won’t help you send emails to bought lists. But we will help you build and segment a home-grown list, delivering high value information at the right time. Whether we’re nurturing prospects, engaging customers or onboarding users, email is a key engagement and conversion tool in our marketing programs.

Lake One Digital, MN

Automated email messages average 70.5% higher open rates and 152% higher click rates than “business as usual” marketing messages.

– Epsilon Email Institute

Here’s what you get:

  1. Strategic planning

    A deep dive into your industry, product, and competitors to identify and define your highest value audiences, what makes them tick and where they hang out.

  2. Email planning, production & execution

    We’ll plan, develop and launch email marketing and nurture sequences to engage and nurture your audience. We work with a variety of email technology platforms.

  3. Insights & analysis

    On a regular basis, we’ll measure and analyze email performance, reporting on results and insights learned from your email efforts regularly.

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