Social Media Marketing

Social media focused on results that matter. Really!

When social media first began to evolve as a marketing channel, the jury was out. Should it be taken seriously? Is anyone with money to spend hanging out on here and going to transact? Today, there isn’t a shadow of a doubt that social media is one of the most effective channels for reaching, growing, and engaging customers and similar audiences. But may social media marketing efforts still fall short of driving results and measuring metrics that matter.

Social media has a 100% higher lead-to-close rate than outbound marketing.  – State Of Inbound Marketing

With our social media marketing & management services, you get a complete social media marketing program.

Here’s what you get:

Strategic Planning: a deep dive into your industry, product, and competitors to identify and define your highest value audiences, what makes them tick and where they hang out.

Account Setup: no accounts? No problem. We’ll help you identify the most relevant platforms and get the accounts setup, optimized and operating in no time.

Community Management: we’ll develop, manage and update a weekly content calendar to drive engagement and success events.

Social Media Monitoring: we’ll monitor your brand and competitors across social networks, working with you to develop and manage a customer service response plan.

Insights & Analysis: on a regular basis, we’ll measure and analyze social media performance, reporting on results and insights learned from your social audience regularly.

Contact us to discuss a tailored solution for your needs with custom, flexible pricing options.

Social Media Marketing FAQS

Do You Offer Guarantees? Lake One does not offer guarantees. We make every effort to mitigate risk and adjust for variables during campaigns to drive for success, but advertising and marketing is always changing and so are the results. If we could predict future results on any kind of advertising, we’d already be living in our cabin in the woods.

How long will it take to see results? Most digital campaigns see results in the first 3 months and start seeing optimization gains within the first 6 months.

How do you charge? We offer flexible, flat fees on a monthly retainer. We calculate this by the resources required to deliver campaigns and sometimes as a percentage of the total media spend.

How is Lake One different from other agencies or consultants? Unlike agencies, Lake One offers a co-op of professionals who are experts in their digital marketing field. From branding and copywriting to analytics and optimization we can offer the flexibility of a large agency without the large agency fees. Compared to consultants, our co-op is comprised of a diverse set of professional experiences. From working in tech startups to working with Fortune brands, our diverse skill set coupled with our focus on growth creates a winning formula you will struggle to find at other agencies or in other consultants.

How do you measure social media marketing success? Great Questions! Bottom line, we measure social media marketing performance by its ability to drive success events defined in collaboration with our clients. Whether you’re looking to drive user acquisition, increase awareness or cart checkouts, we initially measure all activity based on its ability to drive these events in an exponential capacity, then for positive ROI.