Sales and Marketing Transformation
— one smart step at a time
Grow your revenue through measured, collaborative changes to sales and marketing strategy, technology, and execution.
How We Do It
The Transformation Framework
Set strategy through embedded discoveryWe partner closely with your team to get to know your business from the inside out. Then, we provide strategic recommendations tailored to you. You’ll start to think of us as an extension of your team.
Implement digital toolkitWe help you implement the digital tools you need to turn your sales and marketing strategy from an idea into an organized reality. HubSpot, Asana, Vidyard, and Databox are a few of our favorites.
Align sales & marketingWhen sales and marketing teams are in sync, growth happens. We call this smarketing. We ensure that sales and marketing are on the same page through workshops, documentation, and goal-setting.
Launch smarketing sprintsOnce your teams are aligned, we execute your sales and marketing programs. We run quarterly sprints for your team that help you generate and nurture the right leads — and equip your sales team with the resources needed to close deals.
Review, iterate, and improveWe provide regular reporting to assess your progress and make recommendations on changes we can make to improve. We're results driven, so we don't shy away from using numbers to guide us.
Change that drives a big impact
We transform businesses step by step by supporting smart everyday decision-making. We embed (virtually) into your team to help you:
- Generate more qualified leads
- Target the right accounts with personalized outreach
- Improve lead handoff between sales and marketing
- Equip your sales team with the resources they need
- Increase your revenue
I can’t speak highly enough of Ryan and his team. Exceeded our expectations in every way. [I] view Ryan as a trusted adviser and took a vested interest in us tailoring Lake One’s solutions that ‘fit’.
You can really start to see all these pieces are in place…resulting in a huge impact on the business already. It’s clearly the foundation of growth for our foreseeable future.
... truly helped us to learn so much! Not just through developing a great website, but additional tools we would need to help expand and grow our outreach... 100% recommend working with Lake One!
Fantastic digital agency to work with! We are extremely impressed with the results that they have achieved. The Lake One Team is very focused on their clients, taking time to learn about our business and industry so they could ensure all the campaigns they implement for us are relevant and successful. It is a pleasure dealing with such a friendly, knowledgeable and enthusiastic team who are willing to take on all feedback and who care about what they do.
[Lake One] helped our company in the early stages of selecting our new CRM and continued to be a fantastic partner to help us implement the solution. Their dedication and knowledge has been key to our success working with HubSpot. Here at Polywater we all love working with LakeOne.
Lake One has been a trusted partner in implementing Beehive’s account-based marketing strategy, a major shift in the way we think about targeted growth. From technology strategy to design and launch, they’ve helped our team get going quickly — reaching target accounts with personalized content.
Lake One leads with a deep understanding of the client brand, audiences, and digital/competitive landscape. Their Fieldguide is a comprehensive digital plan for growing businesses, whether they are just getting started with content and demand generation, or are ready to optimize to take their programs and results to the next level. . . I can't recommend them highly enough.
Lake One has proven time and again to be a great partner for startups in our portfolio which have used Lake One to strengthen their marketing efforts.
Awesome group to work with!
A Digital Engine, Built For You
Technology isn’t a sales and marketing transformation strategy, but the right tools can make your strategy scalable and measurable. Easier said than done when the digital ecosystem is huge and growing every day!
We help you navigate the sea of choices by helping you choose which digital tools are right for you. We steer you toward what will drive business results for your organization — not just what’s on-trend.
Drive qualified leads
Reach your ideal prospects and fill your pipeline
Improve lead handoff
Align sales and marketing with data and reporting
Speed up the sales process with content and buyer intelligence
A few of our growth stories past and present