Last week we pulled together our favorite articles from across the digital marketing community. All articles looked forward at what 2016 might hold for digital marketing. Today we look ahead at where we think credit unions are going in the year ahead. These are some of the trends you’ll see us discuss on this blog in the year ahead.
Credit Unions Evolve To Always On Digital Marketing
Credit union marketers have started this switch. Gone are the days where episodic marketing campaigns drive the planning. McKinsey started to point to this transformation toward the end of 2014. A new marketing era where always on programs engage at just the right moment. That moment is arriving in 2016 fueled by a wealth of data, access to tools and ‘be present or lose’ reality.
Credit Union Social Media Matures
Love it or hate it, social media continues to mature as a marketing channel. The most effective credit unions use social media for more than just engagement. Acquisition via social media connects the dots betweens the marketing activity and its return. In 2016 credit unions evolve to an integrated strategy spanning engagement AND acquisition.
Credit Union Websites Get A Hard Look
Increasing digital member acquisition in 2016 will put credit union websites in the spotlight. This focus comes in the form on conversion rate optimization. From call-to-actions to landing pages, this focus ensures credit union websites convert. With the focus comes A/B testing and most important, attribution.
Marketing Attribution Takes Center Stage
As credit unions evolve their capacity, attributing marketing dollars to results becomes reality. Whether paid or grass roots, tracking activities to results brings credit unions in line with other industries.
Over to you
These are just a few of the trends ahead in 2016 as digital marketing evolves in the credit union industry. We’d love to hear from you. What trends do you see ahead? Leave us a comment below.
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