Another year is winding down. We hope you’re finding time to spend with friends and family reflecting on the year that just was and preparing with excitement for the year ahead.
As we reflect on our year here at Lake One, we want to share with you some of the most read, downloaded, and shared content we’ve created as you prepare your organization for 2019.
These blogs are some of the posts that were viewed most often throughout the year:
- Ultimate Guide to Setting SMART Goals
- With our worksheet, read how to actually build SMART goals.
- How to Build Landing Pages that Convert
- With our ebook for building a lead machine, read how landing pages are a key component of a successful lead gen program.
- Inbound Marketing a Startup Growth Story with TeamGenius
- Read the inbound success story of one of our clients who has grown month over month and quarter over quarter across inbound channels.
- 7 Reasons You’re Failing to Hit Your Marketing Goals
- Marketing doesn’t always drive results, here are some of the reasons we often see marketing struggle to hit goals.
- Linkedin Marketing Guide
- For B2B marketing, LinkedIn is a key channel. We put together a comprehensive guide to everything you need to know about this monster channel.
These resources were the ones requested most frequently:
- SMART Goals Worksheet
- Goal setting doesn’t need to be rocket science, but it should happen. Otherwise, we’re just marketing without a correlation to a business objective. Our SMART goal worksheet helps document goals to move towards keeping the business moving forward.
- How to Build a Lead Machine
- Building a lead machine requires a steady focus. Our lead machine ebook looks at the most common things to keep in mind to drive steady conversion.
- 2018 State of Inbound
- What’s on the top of sales & marketing minds of organizations around the world heading into 2019? Read the latest State of Inbound Global Report to find out.
Across the content we shared, these posts drove the most engagement:
- Launching Lucent
- We shared the design story behind a new tax relief startup we worked with this past year.
- News from the homefront
- We were thrilled this year to grow our partnership with Hubspot, twice! Leveling up to become Gold partners.
We have a lot of great content in store for you in 2019. Make sure to subscribe to our blog for updates. Here’s a preview of some of the things we’re working on:
- The Lake One Guide to Lead Scoring
- The Lake One Guide to SaaS Marketing
- Interview Series with Modern Marketing trendsetters
- And more
We’ll see you in 2019!