April 2022

Chance Douglass Joins Lake One

Posted on by Amanda York

Get to Know Chance

Lake One announces the addition of Chance Douglass as a Digital Marketing Analyst. 

Chance initially joined Lake One as an intern. Prior to Lake One, she attended Truman State University in Kirksville, MO where she majored in Business Administration with a concentration in Marketing. In her free time, Chance enjoys walking her dog Boomer and playing in her local rec soccer league. She also had the opportunity to study abroad and continues to feed her passion for travel. 

“I feel so lucky to have joined the Lake One team,” said Chance. “Everyone has been incredibly welcoming and always available to lead me in the right direction.”

We sat down with Chance to get to know her a little better with a quick round of “Would You Rather”: 

L1: Would you rather be chronically under-dressed or overdressed?

Chance: Underdressed because I feel like, in general, I am usually underdressed and I like to go more under the radar. 

L1: Would you rather lounge by a mountain or beach?

Chance: Mountains. They generally aren’t quite as hot as a beach and I love hiking. 

L1: Would you rather have a pause or rewind button in your life?

Chance: Hmmm… Probably pause. I think it would be better to pause and be in the moment than to go back and relive it.

L1: Would you rather have unlimited battery life on all of your devices or have free WiFi wherever you go?

Chance: Free WiFi, would be more convenient.

L1: Would you rather travel the world for free for a year or have $50,000 to spend however you please?

Chance: Definitely rather travel the world for free. If I wasn’t working, I would LOVE to explore Europe.

“Chance quickly became a valued member of the Lake One team,” Said Rachael Cecko, Senior Director of Client Delivery. “Her sharp attention to detail and strong analytical skills are a great addition. We’re thrilled to have her on board.”

Welcome to the team Chance!

LAKE ONE REACHES DIAMOND TIER AS A HUBSPOT SOLUTIONS PARTNER 

Posted on by Ryan

Minneapolis, Minnesota, April 4, 2022-Today, Lake One announced that it has reached the diamond tier of HubSpot’s Solutions Partner Program. HubSpot, a leading CRM platform, works hand-in-hand with partner experts to grow their businesses through inbound software, services, and support.  

The Solutions Partner Program is an ecosystem of experts that offer marketing, sales, customer service, web design, CRM, and IT services. It’s a global community that believes putting customers first is the key to growth, and enables its members to offer a wide breadth of more sophisticated solutions across the entire customer experience. 

To achieve status as a diamond tier solutions partner, partners must achieve and maintain platform certification and demonstrated expertise. Tiers are achieved based on the level of success partners achieve for their clients. 

Over the past year, Lake One has grown its business by incorporating inbound strategies to attract, engage, and delight customers. Lake One’s mission is to help B2B organizations solve complex operations challenges by serving as a strategic and hands-on, embedded partner supporting revenue growth. They provide aligned sales and marketing strategy, technology consulting,  implementation, and operations support to help organizations scale and make the most out of their tech stack investment. In 2021, notable milestones and achievements include:

  • More than 50% growth in client base in 2021
  • Recognized by the Academy of Interactive and Visual Arts for B2B Marketing Effectiveness
  • CEO and Founder, Ryan Ruud, Recognized by Twin Cities Business Magazine as a Notable Business Executive

“Lake One supports HubSpot customers with both big picture strategy and hands-on support. Their rapid ascension to Diamond Solution Partner status is validation of their strategic and tactical excellence, making them an ongoing relied upon partner to our shared customers.” – Brian Garvey, VP, Solutions Partner Program at HubSpot  

About Lake One

Minneapolis, MN Based Lake One, is a modern marketing partner that drives business impact for B2B companies through sales and marketing transformation. Their team embeds (virtually) into client organizations to provide strategic guidance and hands-on work. With Lake One, clients get expert help implementing their tech stack and scaling demand generation with content and performance marketing. Lake One helps clients fine-tune their efforts based on their unique business needs, goals, and real-time customer engagement.