Have you ever been researching a product and can’t find the information you are looking for to make a purchase confidently?
This is probably because the company lacks a mid-funnel marketing strategy. Each stage of the buyer’s journey needs customized content that easily guides buyers along their way to make a purchase.
Read more about creating a successful mid-funnel marketing strategy below.
Continue reading “How to Close the Gap in B2B Growth with Mid-Funnel Marketing”
A 2022 HubSpot survey found that short form video content has the highest return on investment compared to any other marketing strategy.
That sounds like a good marketing tactic for any industry, especially manufacturers.
And let’s be honest – Many manufacturers haven’t had to market to the public unless you’re talking about specific industries like fashion and lifestyle brands, who, for years, have built corporate marketing strategies that drive sales.
Manufacturers who create goods and services rely heavily on their sales team. Their approach has to be specific with tradeshows, industry advertising, or while cultivating customer relationships. Today’s landscape is competitive, and it’s time for manufacturers to adapt their marketing.
Here are five ways manufacturers can leverage short-form video content.
Continue reading “5 Ways Manufacturers Can Leverage Short Form Video Content”