We believe in modern marketing.
At Lake One, we believe in modern marketing. It’s more than the tactics we use, it’s the process, vision and belief we have that marketing should be a business partner, providing insights and return.
Let Data Be Your Guide
Data is behind everything we do whether offline or online, primary or secondary, data drives the planning, implementation, and optimization of all modern, measurable marketing programs. While we love opinions, we think that the results and actual interactions with our brand experiences are a far better bellwether than an opinion about buttons and layout.
Create Insanely Great Experiences
Steve Jobs and Apple are cited with the mantra of creating insanely great experiences as the driving force behind their products. This applies to marketing too. From online to offline, brand experiences need to evoke an emotional response and be something your audience wants to engage with. No amount of advertising, organic ranking or social media engagement will accommodate for crappy brand experiences.
Being kind in general, is just good practice. When it comes to online efforts where you’re asking people to share personal information or payment data, creating an environment of trust and a flow that’s intuitive is critical.
There is no silver bullet. Sometimes the things that don’t work are better than the things that do work, as long as we’re failing “up”, constantly improving our work. We believe the most effective, modern marketing strategies are delivered through continual execution and innovation.