Marketing and sales teams that take an ABM approach together can be up to six percent more likely to exceed their revenue goals than teams less ABM-advanced. (Forrester)
sales and marketing alignment
Your unfair advantage
Bring your sales and marketing team together to identify and reach the customers who have the highest value to your organization.
a proven process
Plan, build and activate account-based marketing
From identifying your ideal client profile to implementing tools to scale, our proven process helps organizations plan, build and activate account-based marketing programs with the operations infrastructure they need to create personalized buying journeys and measure and iterate on highly targeted sales and marketing efforts
Document your FieldGuide
Together we’ll develop a data-driven strategy to identify your target accounts and align sales and marketing around goals, content, and channels.
Build your Program
We’ll audit and repurpose content, audit sales, and marketing technology, and implement sales, marketing and advertising technology to create highly personalized experiences.
We’ll distribute personalized content across channels while equipping sales with powerful enablement tools.
With customized dashboards, you can monitor the performance of your account-based marketing program against established KPIs 24/7. We’ll work together to measure and iterate against KPIs including deal creation, revenue generated, and account engagement.
Lake One has been a trusted partner in implementing Beehive’s account-based marketing strategy, a major shift in the way we think about targeted growth. From technology strategy to design and launch, they’ve helped our team get going quickly — reaching target accounts with personalized content.