Joe Paschka Joins Lake One 

Lake One is excited to announce the addition of Joe Paschka as an Operations Manager. 

As our Operations Manager, Joe Paschka joined the Lake One team in February 2023. Before Lake One, Joe worked in Operations at the University of Minnesota Physicians, managing to schedule for primary care and adult specialty clinics and working at Icario Health, owning contact center reporting, Forecasting processes, and their IVR product. These experiences stoked the passion for process improvement, data-driven decision-making, and helping others operate at the top of their scope that he brings to Lake One.

Welcome to the team of Digital Outfitters, Joe. We are so happy to have you! 

Continue reading “Joe Paschka Joins Lake One “

Robert Randolph Joins Lake One 

Lake One is proud to announce the addition of Robert Randolph as Senior Digital Copywriter.

Robert, a Philadelphia native, comes to Lake One with years of experience. He has served as Senior Copywriter for some of the most globally recognized corporations and possesses a strong background in writing and the creative & performing Arts.

When he’s not immersed in work, Robert, a trained chef, creates culinary delights for family and friends. Additionally, Robert is a wanderluster and frequently travels.

Welcome to the team of Digital Outfitters, Robert. We are so happy to have you! 

Continue reading “Robert Randolph Joins Lake One “

Mary Murphy Joins Lake One 

Lake One is excited to announce the addition of Mary Murphy as a HubSpot Operations Specialist. 

Mary joined the Lake One Team in November 2022 as the HubSpot Operations Specialist. After receiving her B.S. in Business Administration, Mary quickly learned she was passionate about marketing technology and implementation. Before Lake One, she worked as a Marketing and Operations Manager for a renowned Success Mentor. She is passionate about cultivating meaningful relationships with our clients and bringing their CRM dreams to life.

Mary currently resides in Western New York with her two sons and three dogs. When she is not working, you will find her outdoors with her boys, at sporting events, or enjoying a nice cup of coffee on her porch listening to the birds.

“Mary is an essential addition to our team. She has a go-getter mentality that will thrive here at Lake One. She has become HubSpot PSO Accredited within her first month of being here. I’m sure I speak for the rest of the team when I say we are excited to see her become a more integral part of Lake One,” said Mark Boyts, Solutions Engineer with Lake One.

Welcome to the team of Digital Outfitters, Mary. We are so happy to have you! 

Continue reading “Mary Murphy Joins Lake One “

Lead Generation Tips for Technology Companies

A well-developed strategy to generate leads for technology companies can make all the difference between its success and failure.

Technology companies are constantly searching for new and innovative ways to attract new clients to their websites and to engage them in all steps of their search until the desired conversion. 

Looking to attract new clients? This blog is for you.  Discover some of the industry’s best lead generation tips for technology companies.

Lead Generation Tips for Technology Companies: How does it work?

Lead generation happens when a potential client provides tech companies with their contact information, like name, phone number, email address, and phone number, among others, in exchange for a demo, a quote, etc.

According to HubSpot, lead generation attracts prospects to your business and increases their interest through nurturing, all with the end goal of converting them into customers. Some ways to generate leads are through job applications, blog posts, coupons, live events, and online content.

This process is essential for the company since it allows you to identify the client’s interest in your service and product. It can give you an insight into your conversion. It will provide you with data that tells you what that potential client likes, want, and doesn’t know.  

Also, it can help you refine your strategy and optimization solutions for your business. 

A good metric to know if your lead generation strategy is adequate is looking at your conversion rate. If it is good, it tells you that your promotion is attractive to your persona. 

4 Lead Generation Tips for Technology Companies 

Now that we have covered the importance of generating leads for your business let’s dive into a  few tips to help you achieve your goals.

1 – Provide quality information

Yes, you’ll want to provide quality information while respecting your potential client and their journey.

It’s impossible to communicate with a client if you do not know who you are talking to. That said, the first step you should take is to establish a client persona for your business. Without this information, you will be talking to either everyone or no one, which will be a waste of capital. 

With a defined persona, you can create quality content and share it through the channels your clients will most likely hang around, such as Facebook or YouTube. Also, take into consideration your client’s decision-making journey. Generally, there are four steps that you can take to generate a lead or a conversion for your technology company, including:

  • Learning and discovery
  • Problem recognition
  • Solution considerations
  • Buying decision

With that predefined data, you can create a robust strategy that helps you develop high-quality content focused on generating leads. 

2 – Bet on rich content

The best hook to generate leads is the creation of rich materials that align with your marketing strategy. This content works as billboards, so they need relevant content to stimulate the persona’s interest. Examples include eBooks, webinars, research, infographics, and blog posts.

Infographics, for example, the more suited they are to your audience, with eye-catching visuals and texts, the more likely people will be to engage with them. eBooks are excellent tools for creating authority. 

Trials and webinars are other materials that can contribute to lead generation for tech companies. A trial allows a client to try the product for free for a limited time, which can assist a client in making the final decision since they will know how the product works and can help them solve their problems.

Webinars are live or recorded online events, commonly used as a sales strategy, with a potentially low cost since all you need is a computer and a camera.

Blogs are still one of the most successful tools for generating leads. They allow the reader to learn more about an exciting topic and give you data that will assist you in creating future articles. 

3 – Utilize call-to-actions

We have seen multiple marketing campaigns where the tech company forgets to add a crucial element to their campaigns, a compelling call-to-action to drive potential customers to your landing page. Your persona will define your call-to-action or CTA. 

A mistake we usually see is driving a potential customer to the homepage of your website. For the CTA to drive good results, it should send the users to a specific landing page. For example, if you want to offer an e-book, a downloadable link must be present on that landing page. 

4 – Invest in Paid Media campaigns

Another strategy that can help boost lead generation for your technology company is to invest in paid media campaigns, such as Google Search, Google Display, Facebook/Instagram, LinkedIn, etc. After all, people need to be able to find you online. 

For your campaigns to be successful and to start seeing an increase in lead generation, you need to encompass all the tips listed above. Have a well-structured campaign with keywords, text ads, images, videos, and CTAs relevant to your persona that will identify with your business, services, and products and will most likely take the desired action to convert.

Custom Lead Generation Tips for Technology Companies with Lake One

There are a variety of strategies, advice, tips, or ideas on how to boost your lead generation marketing campaigns. 

Here at Lake One, we help you in your paid media and marketing efforts, such as finding your persona, brainstorming and creating rich content, and managing your paid media efforts. Contact us today! 

Omar Rodriguez Joins Lake One

Lake One is thrilled to announce a new Digital Marketing Intern, Omar Rodriguez. With much experience during his undergrad, he’s an excellent addition to the Lake One team.

“Omar is bright with a lot of talent. We’re excited to bring him on board and watch him grow as a digital marketer,” said Meredith Garner, Account Manager at Lake One.

Although born in the Dominican Republic, he grew up in Florida and then moved to Boston to study Public Relations and Marketing at Suffolk University. During his time at Suffolk, he helped start the school’s TikTok account and assisted in running the school’s Instagram account. He also had the opportunity to intern at HubSpot on the partner communications team.

His experiences have led to an understanding of brand and social media marketing; however, he is looking to expand his knowledge and portfolio with Lake One. Design, project management, communications, and writing are just a few concepts he’s ready to tackle head-on with this experience.

Welcome to the Lake One Outfitters, Omar!

Here’s a little bit more about Omar:

What’s the best piece of advice you’ve ever been given?

“Success lies outside your comfort zone.” That was the motto of an influencer on YouTube that I used to watch, and it honestly stuck with me for years. 

What would it be if you could pick up a new skill in an instant?

Playing the piano or the guitar. I’ve always wanted to do it but never had the time or resources. But if I could, I would be unstoppable (or really annoying). 

If you could live anywhere in the world, where would you choose?

I would like to live in southern Italy or Spain. The easy way of life and perfect weather just calls my name. Also, the food? Unbeatable. 

What is your favorite time of the day and why?

I am training myself to be a morning person solely because everything is so quiet at the crack of dawn. You have the whole world to yourself before everyone else wakes up. It’s honestly amazing. 

Interested in learning more about digital marketing with Lake One? Speak with one of our experts today. 

Zoë McKinney Joins Lake One

Zoë is coming to us from Denver, Colorado, though she will always be a Minnesotan at heart. She is an excellent addition to the Lake One team as our Digital Marketing Specialist.

“We are so excited to have Zoë on our team! She brings with her creativity, attention to detail, and a passion for social. I’m looking forward to watching her grow and make an impact,” said Rachael Cecko, Vice President of Client Services at Lake One.

After graduating from the University of Colorado Boulder with a degree in environmental studies and a minor in business, Zoë discovered that her true passion was for creative marketing. Social media and content creations are her bread and butter. She is enthusiastic about continuing to develop her skillset in digital marketing and growing with Lake One.

Welcome to the Lake One Outfitters, Zoë! We’re happy to have you!

Here’s a little bit more about Zoë

What’s your previous professional experience?

I started off on the analytics/research side of energy efficiency and clean tech. I was longing for something more creative, leading me to branch out into marketing. I joined a solar company’s marketing team before landing at Lake One. Best decision! 

What’s the best piece of advice you have ever been given?

Just think about what 80-year-old would say. Something feels like a big deal now? I guarantee 80-year-old you have forgotten about it. Debating going on that silly, spontaneous trip? 80-year-old you are so excited to tell the grandkids about it. 

If you could pick up a new skill in an instant what would it be?

Singing! I sing all the time but I am absolutely terrible. If I suddenly sang like Adele, that would be amazing (especially for all of my friends who need to listen to me). 

If you could live anywhere in the world, where would you choose?

Copenhagen, Denmark. Top-notch cappuccinos, pastries, and architecture every day? Sign me up. 

What is your favorite time of the day and why?

Sunset/dusk. It’s suddenly so peaceful out, the air is brisk, and it signifies the start of winding down for the night. 

Interested in learning more about Inbound Marketing with Lake One? Speak with one of our experts today. 

5 Ways Manufacturers Can Leverage Short Form Video Content

A 2022 HubSpot survey found that short form video content has the highest return on investment compared to any other marketing strategy. 

That sounds like a good marketing tactic for any industry, especially manufacturers. 

And let’s be honest – Many manufacturers haven’t had to market to the public unless you’re talking about specific industries like fashion and lifestyle brands, who, for years, have built corporate marketing strategies that drive sales.

Manufacturers who create goods and services rely heavily on their sales team. Their approach has to be specific with tradeshows, industry advertising, or while cultivating customer relationships. Today’s landscape is competitive, and it’s time for manufacturers to adapt their marketing.

Here are five ways manufacturers can leverage short-form video content.

Continue reading “5 Ways Manufacturers Can Leverage Short Form Video Content”

The Best Paid Media Dashboards for Measuring Success

Paid media dashboards are a critical tool to utilize in your marketing efforts if you aren’t already. Dashboards help you make quicker decisions, increase sales, reduce costs per acquisition (CPA), improve conversions, create engagement, and increase brand value. But not all dashboards are created equal. In fact, the wrong visualization or KPIs can do more harm than good when trying to communicate to others or identify trends.

Continue reading below to discover the most effective paid media dashboards for your campaigns. 

Continue reading “The Best Paid Media Dashboards for Measuring Success”