Is a HubSpot CRM Right For Your Business?

If you do a Google search for “easy to use CRM” you’ll return more than 50 million results. Why so many? Because people hate using CRMs. Back in 2001, Gartner measured a 50% CRM failure rate. Chief among the reasons: lack of focus, complexity, and lack of commitment or buy-in. I’ve worked across multiple CRMs from Salesforce to HubSpot. As our client work spans marketing and sales teams, we inevitable tackle the CRM question. Many times we get asked if a HubSpot CRM is right for our clients. Sometimes it is, sometimes it isn’t. This is how we help our clients answer this question. 

Is a HubSpot CRM Right

TL;DR

If your organization matches any of the following, the HubSpot CRM might be a good fit for you:

  • You’ve struggled to adopt a CRM,
  • You’ve struggled to align sales and marketing
  • Your sales processes aren’t extremely complex
  • You like access to support without large costs
  • You’re looking for a functional CRM without blowing the bank. 

Don’t go it alone. Let’s figure out your best CRM option together.

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Where are you in your CRM journey?

If you’re relatively new to CRM, or an organization that’s struggled to adopt CRM across functions, HubSpot can be a great option. It’s been built to drive ease of adoption. Its integration to email inbox makes managing contacts easy, and it let’s reps spend more time selling and less time updating contact records. 

Are your sales and marketing teams in alignment?

If you’re looking to drive alignment throughout your marketing machine through the lead management – and you’re using the HubSpot marketing platform, HubSpot sales is a smart addition. Rather than adding more tools and tech to the mix, keeping with one platform helps drive data quality and reporting consistency. (Ps- here’s a way to check your Smarketing alignment if you need it.)

How complex are your sales processes?

Generally, the more complex the sales process gets, HubSpot (at this version) may not be the best CRM solution for you. The caveat being how you answer questions one and two. If your organization struggles with CRM adoption and aligning your sales and marketing team around consistent processes – HubSpot’s CRM is a great entry point to building your sales and marketing data muscle. 

Having a sales & marketing Service Level Agreement can help streamline your process. Here’s what ours looks like.

Is a HubSpot CRM Right

What kind of support and training do you need?

How do you learn best? Are you a self teacher who can poke around new software with ease? HubSpot is an intuitive CRM with a fantastic knowledge base and support team. If you’re looking to get a CRM up and running fast, you’ll be hard-pressed to find better support resources without shelling out thousands of dollars for training or administrators. 

What kind of efficiency would your sales team benefit from?

Ironically, sales reps spend the minority of their time actually selling. Too often they’re stuck with the administration of their CRM. HubSpot’s CRM is loaded with easy to use tools to drive sales rep efficiency so they can spend more time selling and less time administering software. 

What’s your budget threshold for software?

How much do you want to invest in your CRM? Consider all the costs. Subscription fees – term – setup and ongoing maintenance – support. If you’re looking for a budget-friendly CRM with some horsepower, HubSpot might be the right fit for you. 

What are your reporting needs?

Generally speaking, the more robust your reporting needs are, the more HubSpot may not be able to deliver. There are a lot of reporting options available within HubSpot, and with the reporting add-on, you can accomplish more. But compared with enterprise-level CRM, this is one area where the CRM doesn’t always stack up. 

inbound campaign checklist

Smarketing in Action: A Real-world Example

Hubspot provided a definition to smarketing in 2014, and that hasn’t changed. The gist is a process by which your sales and marketing team get on the same page around goals and communicate regularly. The results can be huge. A 2016 LinkedIn report found nearly 60% of teams that reported sales and marketing alignment saw customer experience improvements, and a 2013 report from Marketo found companies with sales & marketing alignment are 67% better at closing deals and drive 209% more revenue.

For a deep dive into driving sales and marketing alignment, check out our comprehensive guide on the topic. But today we’re going to take a look at smarketing in practice; there’s plenty on the internet that can define smarketing. What we’re going to look at is real-world examples of the impact it can have on your sales and marketing operations. 

This review will follow key topics touched on through past posts on sales and marketing alignment. 

smarketing action

Commit to Smarketing from the Top Down

In order for any smarketing effort to be effective, you have to commit to it throughout your organization – starting by leading from the top. 

Over the past year, our work with a client who believed in this from the C-level to the front lines has seen significant benefits from tight sales and marketing alignment. 

But how do you measure the benefit of sales and marketing alignment commitment? This isn’t a scientific, double-blind survey, but on average, our client whose leadership team not only buys into smarketing alignment but drives it forward, has seen faster time to marketing traction and ROI. This is especially impactful for inbound which on the short end can take 9 months or even up to 18 months to start showing in the numbers. 

If the anecdote above leaves you wanting more sales and marketing alignment proof, keep reading. We share some down and dirty numbers that back up our smarketing claims.

smarketing example

Establish & Track Key Measures

Knowing what and how to measure smarketing alignment can sometimes be a challenge. The two teams are often coming to the table with only their view of the funnel. But at the heart of a harmonious sales and marketing alignment, lies marketing qualified leads (MQLs).

You may have a program that with your first pass at an MQL definition is driving good volume, but when push comes to shove, your marketing contributed revenue isn’t all that great. 

The benefit of this is when your best-educated guesses go wrong. We have a favorite saying at Lake One, “No plan survives first contact with the enemy.” – multiple sources

Over the past 12 months, our unified sales and marketing alignment with our client resulted in increasing marketing-sourced revenue while actually flattening the volume of MQLs.

smarketing example

Wait, what? MQLs flatlining? It truly is about quality over quantity. Fewer, better quality MQLs could only be accomplished because of regular communication, and in two quarters of work, we saw a little over two times the marketing sources impact on revenue. 

smarketing example

Get Acquainted & Communicate 

Just saying we’re going to agree to a few measurables isn’t enough to drive an aligned sales and marketing organization. You need to develop a sales and marketing plan for regular communication and alignment checkpoints. 

Two heads are better than one, a whole group of heads – that’s magic. With the client we’ve been mentioning throughout this post, our smarketing alignment is tied into all of our marketing program meetings. Sales is represented in every meeting so we get to hear weekly what’s working, what’s not, and what’s coming up. This kind of immediate connection between two teams that don’t traditionally work together opens up lines of communication. Both teams feel comfortable lobbing ideas over the fence in between those meetings. 

Ideas that have lead to optimizations seeing traffic nearly quadruple and leads nearly double in 6 months. 

smarketing example

Smarketing Results and You

This is just one example from one client of how smarketing can drive impact throughout the funnel on an organization. Every organization is different, but with so much attention, smarketing or sales and marketing alignment or whatever you want to call it is getting we thought it was worthwhile taking a look at how bringing the two teams responsible for revenue closer together – can actually make a measurable impact. 

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Crush B2B Lead Gen Goals with LinkedIn Sponsored Content

It’s a common story. Inbound marketers do their diligence developing buyer personas; cultivating content plans informed by keyword research throughout the buyer’s journey designed to attract and convert B2B leads. We launch our campaign to the world. Check for form notifications. Hours go by. Days. *DING* WE GOT ONE! – oh, wait… it’s a guest blogging service in Croatia.

Well, shoot. Here’s the deal: it’s not that the inbound research is necessarily wrong. But the content and conversion paths are a long game. Driving B2B leads with content can’t always rely on the grit of our organic and earned efforts. Especially in the short term. Take this data from Hubspot for example:

LinkedIn B2B Lead Gen

It usually takes 3 – 6 months before we start seeing the blogs we’re posting today really start picking up steam in attracting the contact volume that can start to scale our business. It takes 12 months to really go crazy.

So what’s a marketer to do? Help crush your B2B lead gen goals with some help from the social network built for B2B. LinkedIn. If you sell B2B, you should already consider LinkedIn marketing. What we’re going to look at today, is sponsored content.

LinkedIn B2B Lead Gen

Get to Know LinkedIn Sponsored Content

LinkedIn Sponsored content is the promotion of a post from a page that appears natively in the LinkedIn feed [psst, here are some post ideas.] You can include a link to your site or landing page or build a lead generation form within LinkedIn that lets LinkedIn users request content, information, or other contact from your organization with the click of a button. The form will automatically populate with information from their LinkedIn profile.

Because it behaves like a native post you get the benefit of the engagement functionality resulting in brand awareness via the social nature of the network. This reach is extended beyond that of your company page with the assistance of an ad budget.

LinkedIn B2B Lead Gen

Setting up Sponsored Content

Getting your sponsored content campaign up and running requires a LinkedIn advertising account. For a complete guide to doing that, check out the Getting Started with LinkedIn Advertising chapter in our LinkedIn Marketing Guide.

Some things to consider as you plan your advertising strategy.

  • Budget
    • LinkedIn, like most online ad platforms enable total and daily budget parameters. Bids can be set per click or impression if sending InMail. Because of the niche element of LinkedIn (focus on work) costs are generally higher than you’ll see on other networks.
  • Audience
    • There’s a multitude of options for targeting ads from audience development around LinkedIn profile parameters like job title, professional interest, industry. etc.. But another powerful tool is combining LinkedIn with your own data whether using matched audiences like those who visit your website or for account-based targeting. All of this is covered in depth in our LinkedIn Marketing Guide.

Aligning Sponsored Content with Inbound

The LinkedIn B2B lead generation goal crushing comes in when LinkedIn sponsored content aligns with a well crafted inbound marketing program. If your marketing plan and website is built to be a lead gen machine, give the machine some extra horsepower by plugging in another channel.

First, look to your personas when you build out your audience targeting in LinkedIn advertising. Structure campaigns around them, their stage in the journey, and use the LinkedIn Insights tag to create audience groups for people who engage with content as they move through the funnel, adjusting the content you show them during their journey.

Second, make sure that the audiences are aligned with the timing delivered in your email nurture sequences. The goal is to create a multi-channel soft touch to attract and nurture your prospects along their journey.

Finally, once a prospect has achieved the desired behavior, make sure to exclude them from LinkedIn sponsored content both to conserve ad budget but to also deliver a positive marketing experience.

For more information, here are some additional ways you use LinkedIn for Lead Gen.

6 LinkedIn Post Ideas To Drive B2B Eyeballs

Creating LinkedIn posts for B2B can be a challenge when competing with all the other noise on social. However, unlike some channels that are heavily influenced by friends and families, research from Marketing Profs found that while individuals have a slight advantage, brands bring a fair degree of influence on LinkedIn, making it a key part of your b2b marketing. 

Additionally, MarketingProfs found that LinkedIn members will engage with content when it’s educational or informative, relevant to their specific interests, and related to industry news and trends. 89% of people said say they are interested in industry news, and 86% said that want tips and best practices.

Here are a few of our recommendations on how to create LinkedIn posts for B2B to drive views and engagement while giving the people want they want.

LinkedIn Posts for B2B

Create Posts That Give How-tos and Tips

As mentioned above, people use LinkedIn to learn more information. They go to the platform to stay relevant in their fields and competitive with what their colleagues are doing. They want to learn from their peers and find interesting, useful tidbits of info that are applicable to their own career.

Looking for more info on LinkedIn Marketing? Download our guide.

B2B posts centered around giving your audience just that- useful information- will go far. Make your audience feel smart with posts that fuel their natural inclination to do their job better.

Create Posts about Your Company Culture

B2B companies have a much larger opportunity to be seen and followed on LinkedIn than any other platform. This is simply because many professionals still want to keep their work and personal social channels separate. That being said, LinkedIn is a great place to showcase your business’ culture.

Create posts that show what your culture is about. Please don’t just spew culture-related buzzwords all over your audience. Post photos of your team, congratulate your employees on their successes, showcase how you’re putting your mission into action by serving the community.

We love this example of how our partner Beehive Strategic Communications used International Women’s Day to showcase their culture through dedication to gender equality.

LinkedIn Posts for B2B

Create Posts Giving Predictions and Unique Points of view

LinkedIn is a great platform for your company to strut its stuff, so to speak. You’re experts in what you do, right? Use LinkedIn to prove it. Make your proclamations and show your audience that you know what you’re talking about. They likely are following you for exactly that reason already. Don’t be afraid to make bold statements about your industry.

Furthermore, since we’re talking B2B here, your prospects are likely looking to work with a company that’s confident in their assertions.

Check out these tips on how to use LinkedIn for lead gen!

Create Posts that Provoke Thought

On that note, the average LinkedIn scroller will be looking to engage and interact. They are eager to offer their opinion and sound smart. This is partly due to the fact that commenting gains them visibility, which you can use to your advantage. By declaring your own point of view or making predictions about the state of [insert topic here], you have the opportunity to open up a dialog. Ask questions, invite feedback, and inspire your followers to give you their opinion, too.

Make it a point to write specific posts geared toward igniting discussion on a weekly basis. The more engagement you get, the more likely you will be to show up at the top of the newsfeed.

Create Posts Using Your Company Influencers & Thought Leaders

Because “B2B” by definition is Business-to-Business, we tend to forget about the humans actually running the businesses. So, even though we’re talking about posting on a company LinkedIn page, you can absolutely let individuals speak through your company. Especially when it comes to video, which we’ll talk about next. Your employees are brilliant authorities on your core topics. Allow them to generate, lead, and influence the conversations you want to have.

Here’s an example from HubSpot. They’ve showcased VP Katie Ng-Mak. She’s breaking through barriers about what it means to be a ‘salesperson’ and opening the door for other like-mind individuals to do the same, sparking a dialog in the comments. This video really hits on all the sections above, too.

Create Video Posts

How far can you get in your own LinkedIn feed before you see a video? Starting at the top of my feed, I got to post #5 and it was a video of a dog hugging a goose. Can’t make this up. Maybe not the most relevant subject matter for LinkedIn…? BUT right below that was a video on personal branding and authenticity. She recorded it on her own personal device- no budget, no frills, no extra equipment. You bet I watched the whole thing, took mental notes on it, and went on my way. Note that this wasn’t a paid spot, either. But here is some info on using LinkedIn Ads if you’re interested! 

When generating LinkedIn Posts for B2b, if you’re an expert in your field, which we already assumed you are, people want to hear from you. And video is one of the easiest, fastest ways to accomplish that task. We can guarantee that almost everybody (save for those people who really want to be actors deep down) are going to be camera shy at first, but the reward of video is worth feeling silly at first.

LinkedIn Posts for B2B

 

Benefits of Working with a Virtual Marketing Agency

I set out to build Lake One to be, in a lot of ways, the anti-agency. I thought about all the bad experiences I had as an in-house marketer working with consultants, freelancers, and agency partners and wanted to make sure to instill in the values of our team – the opposite of those bad feelings. A lot of the reasons people choose to work with us, are because of that choice. But one I get asked about is the flexibility of our team. Our team is virtual. Not in the sense of AI & robots (although we use a lot of cool tools that are built with that power enabled), but virtual in the sense that our team works from all over the place. Sometimes, we lose business because of this and that’s okay. But I think the benefits of working with a virtual marketing department outweigh any of the perceived concerns. Here are a few benefits to consider when working with a virtual marketing agency.

working with a virtual marketing agency

Highly Productive

Let’s face it. The office environment is distracting. Random meetings coming up for absolutely no reason, that person who loves to stop by and talk your ear off. Sometimes it’s hard to get work done at work. Remote work arrangements increase productivity by removing distractions. Of course, at home, a coffee shop or coworking spaces can provide their own kind of distractions, but being in control of the space our team works in lets us be flexible to adapt to the tasks we need to accomplish.

Better Team Morale & Health

Because our team works remote and has more control over their days, we can fit things in that help reduce stress. Research has shown remote teams have a 44% higher positive attitude and 53% lower stress level. All of this leads to a happier, healthier life which bleeds into the work we do.

Reduced Costs

Because our infrastructure costs are lower, overhead is low. It’s amazing how much companies spend on overhead and those costs get passed through, especially in the services business. Because our costs don’t include fancy offices, we’re able to provide services at a more approachable price.

Okay, I get the benefits – but how do y’all dig in?

So maybe I have you sold on the benefits. But you’re wondering about our ability to strategize. After all, the work we do is highly important to your business. Do we even talk to each other about the accounts we’re working on? Let’s address some of the ways our team works together.

Program Management

First and foremost, program management is the hub by which internally we see where all projects are. Externally, clients can see how things are progressing. We’re constantly fine-tuning our processes around program management to be as transparent about what’s getting done, what’s getting stuck, and what’s coming up.

Virtual Marketing Agency Program Management

 

Daily Communication

We adopt an agile marketing approach and run daily standups with our team so we all know what we’ve worked on, what we’re our priorities are for the day, and what we need from others on the team. That’s a starting point. We also have daily sidebar conversation virtually and a series of carefully planned meetings internally to tackle things like business operations, ongoing innovation, and ad hoc client troubleshooting.

virtual standup

Client Communication

Aside from transparent communication via our program management, we regularly communicate with clients. Often daily. We have a structured meeting cadence and frequently meet face to face to tackle the big hairy strategic discussion.

Reporting

Internally, we have dashboards monitoring all accounts and reporting on progress on goals. At a glance, we know daily how our clients are progressing which allows us the insight to isolate problems or opportunities.

Put a Virtual Marketing Department to Work for You

At the end of the day, we’re not that much different than an agency with an office. We have some flexibility that gets our creative juices flowing – but we’re always driven by one thing. Success for our clients.

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6 Simple Ways to Use LinkedIn for Lead Generation

With more than 500 Million users, nearly half of which use it daily – LinkedIn offers a unique reach for B2B marketers and salespeople. Because of its emphasis on career, LinkedIn attracts often hard to reach buyers. If you’re looking for a niche channel and considering adding LinkedIn Marketing to your mix, you might be wondering specifically about LinkedIn lead generation tactics. Here are 6 easy to implement LinkedIn lead generation activities to boost your B2B sales and marketing on the business social network.

How to use Use Linkedin for Lead Generation

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10 Quota Crushing Sales and Marketing Alignment Statistics

“The leads from marketing are junk,” says sales. “Sales can’t close to save their life,” says marketing. On and on it goes as the two teams responsible for driving growth bicker. If only sales and marketing were in alignment. But wait! It’s possible. More and more organizations are putting in the time to align their revenue teams – and it’s worthwhile. We’ve compiled ten statistics that show sales and marketing alignment isn’t just a nice to have – it’s a must-have for consistent quota crushing teams that move the top line.

sales and marketing alignment statistics

1) 61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will actually be qualified. (Source: Marketing Sherpa)

2) 63% of teams without alignment report an inability to calculate marketing ROI (Source: Hubspot 2018 State of Inbound)

3) 58% of aligned teams say sales and marketing alignment improves customer retention. (Source: LinkedIn)

4) 78% measure alignment through revenue growth. (Source: LinkedIn)

Smarketing Statistics

5) Companies with Sales & Marketing alignment are 67% better at closing deals and drive 209% more revenue. (Source: Marketo)

6) B2B organization’s with tightly aligned sales achieved 24% faster three-year revenue growth and 27% faster three-year profit growth. (Source: Wheelhouse Advisor)

7) Decreased sales productivity and wasted marketing efforts due to misalignment costs $1 trillion a year. (Source: Hubspot)

8) Highly aligned organization’s average 32% YoY growth while their less aligned counterparts see a 7% decrease. (Source: Aberdeen Group)

9) Only 1 in 2 companies say marketing and sales have a formal definition of a qualified lead. (Source: Marketing Charts)

10) Misaligned sales and marketing can cost companies 10% of revenue every year. (Source: Kapost)

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3 Lead follow up processes that will turn off your inbound leads

You did it! Your marketing is paying off and people are coming to your website. Poking around. Maybe even some of them are coughing up email addresses, names  … phone numbers. Eureka! You’ve turned your website into a lead generation machine and sales is thrilled. You, the marketer have done your part – right? Wrong! Don’t let sales creep out your leads with a flawed lead follow up or handoff process. You can solve this with strong sales and marketing alignment. Without it, you run the risk of one of these creepy follow-ups that will likely turn off your prospects.  

Lead follow up

Lead Follow Up Problem 1: We got a live one!

The problem:

If it has a pulse – it gets a call or an email. There’s a school of thought in some sales organizations that every lead that comes through your website needs to get handed off to sales immediately.  If you have a well-established sales process that’s helpful, that may be ok. But if you’re still figuring things out and just want to get the contact in the hands of a hungry salesperson, it likely isn’t. The reality is just because someone subscribed to your blog or downloaded an awareness piece of content, doesn’t mean that they’re ready to buy, or that they’re even qualified to buy or ever will be.

via GIPHY

The solution:

Document lead qualification for your organization [here are some best practices]. What does a good lead look like? What’re the demographic indicators and buying signals that indicate this lead is ready for sales to take a look?  You’ll gather demographic attributes from the form fields a prospect fills out (and potentially from your CRM tool if it can pull in additional data, like social media profiles). For buying signals, look at the content they are consuming – how engaged are they. Once they’re qualified, you can feel better passing the lead off to sales. This also will help avoid the dreaded “all the leads suck” conversation with sales in your weekly or monthly reporting meeting.

Here are some tips on how to acheive harmony between your sales and marketing teams

 

Lead Follow Up Problem 2: I see you  

The problem:

Your marketing team has put in a ton of time and effort to build content throughout the buyer’s journey. Even starting all the way back at the top of the funnel, in the awareness stage, where prospects are starting to research their pains and identify possible solutions. Marketers don’t create this content through the buyers funnel because they like TOFU, MOFU, and BOFU acronyms – they do it because it helps identify relevance and indicate buying signals (see above).

via GIPHY

When you follow up with a lead and say, “ I saw you were on our website recently,” it’s creepy. It’s not relevant and it tells your prospect you aren’t paying attention.

The solution:

Instead of a weird “I see you message”, give some context. I know that the form I filled out is going somewhere. So respond in kind.

Hi Mr. Prospect, I saw you recently downloaded our “guide to the selecting the ultimate widget for your hot need of the day.” Is the guide providing value?

I’d like to connect quick for 15 minutes and learn more about Acme Co and what lead you to seek out a guide like this. Here’s a link to my calendar, feel free to book a time that’s convenient for you.

 

Lead Follow Up Problem 3: Who’s on first?

The problem:

Some set and forget a few too many autoresponders. Before you know it, your leads are getting email sequences from 6 different departments and no one is paying attention. Worse yet, no one is monitoring an inbox so when they respond pointing it out, no one is there to fix it.

via GIPHY

The solution:

Automation is great – and mistakes happen. But automation should always get some TLC to make sure that everything is working as expected. With any change to enrollment criteria, lists or properties, do a quick audit and make sure the trains are running smoothly so leads aren’t stuck getting 12 different follow-up emails from 6 different people every day for the next 21 days. It’s aggravating – and it happens.

Get sales and marketing on the same page

One of the best things you can do or your organization to avoid bad lead follow processes – is get sales and marketing aligned. Make sure there is an agreement around all their activity, including the lead handoff timing, procedure, and accountability.

5 Reasons the HubSpot LinkedIn ad integration has us swooning

Hubspot gave us a nice Valentine’s day gift today – integrating LinkedIn ads to their ad product. As inbound marketers who look at a multichannel approach that includes ads – this is welcomed news (especially because we found a lot of problems with alternative solutions). On this Valentine’s day, we’re swooning over this product update. So what does this mean for B2B marketers looking to add LinkedIn marketing to their mix? What’s got us all excited about the Hubspot LinkedIn ad integration? Let’s break it down.

Benefits of hubspot linkedin ad integration

Seamlessly sync Linkedin leads with Hubspot CRM

This is probably the most exciting thing we’re looking at. Historically, you’ve either had to use third party tools like Zapier to connect Linkedin and Hubspot or assign someone manually to go in daily to download your lead list and update your CRM. Yuck! With the native integration to Hubspot, when a prospect submits a lead gen ad, they get created as a new contact in Hubspot (winning!)

 

Easily report ROI through the CRM

LinkedIn’s ad product is coming along from where it was even last year, but reporting ROI is still a struggle. Now, closing the loop at the contact level, you can report ROI either by assigning a static value to all contacts or with real data from your CRM’s pipeline and opportunities that flow into it from your LinkedIn marketing activity.

 

Auto tracking

Another area of challenge with LinkedIn ads, is referral sourcing and tracking. Ads don’t always seem to get tracked well in Hubspot – now, campaigns are auto tracked. Of course, you can still append additional parameters, but if the idea of tagging a bunch of blogs that you’re running as sponsored content sounds laborious – take a breath.

 

Close the gap on remarketing

Similar to Facebook, reaching customer and prospect lists with audiences is even easier now with a direct connection between your CRM. Shortening any step in a day full of tasks is a welcomed event.

Hubspot LinkedIn Ads

Very B2B friendly

What we’re most excited about, is that while Google and Facebook have their place, for B2B clients who really benefit from inbound, sometimes Google and Facebook is hard to advocate for in aligning with inbound further up in the funnel. Now, with the LinkedIn ads product for Hubspot, it feels truly useful across a customer’s journey and fully aligned with the mantra of being helpful.

 

Word of caution

When connecting, Hubspot will sync past LeadGen Forms. This has caused some weird timeline details on some portals we’re working in. The benefits of the sync going forward far outweigh any quirks with some of the retroactive data, but if you see some historical changes to the way you were tracking your Lead Gen Form contacts, be aware there is a historical sync that takes place.

 

Lake One’s FAQs

Thinking about working with a partner on your digital marketing and sales program? Cool. Thinking about Lake One? Aw shucks. You might have some questions. Here are a few of the commonly asked questions we get from prospects and clients about what it’s like working with Lake One and what to expect from a digital marketing sales program.

Lake One's FAQs

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