sales and marketing alignment
Make marketing your startup’s unfair advantage
We get that. Lake One is filled with entrepreneurial spirits, so we feel that fire and drive to succeed. We understand the need to act like an owner and go all in.
To compete, B2B startups who are winning are building a revenue operations machine with aligned sales and marketing strategy and technology to automate and support the complexities of their customer channels.
a proven process
Plan, build and activate scalable startup marketing
From CRM and marketing automation to campaign management and optimization – our proven process helps startups plan, build and activate modern marketing programs with the revenue operations infrastructure they need to compete in today’s marketplace, drive qualified pipeline and scale sales and marketing operations.
Research Your FieldGuide
Our process for developing a data-driven strategy puts your ideal buyers at the center of all your startup marketing efforts.
Build Your Basecamp
We will work to align sales and marketing, set goals, audit and repurpose content, audit sales, and marketing technology, and implement marketing and advertising technology to nurture and personalize experiences.
Activate Marketing Sprints
We believe in agile marketing and our marketing sprint methodology helps us accomplish that.Our marketing sprints run on a rolling 90-day timeline. Within that time, we will launch persona and lifecycle driven marketing programs and review cadence.
Startup marketing growth
Every sales pipeline presents its own unique set of challenges and rewards. Getting pipeline momentum up and running fast for a startup with big ambitions – that’s a whole different ball game. That was both the challenge and opportunity facing the SportsTech startup, TeamGenius.
Both co-founders were feeling stretched thin as the number of hats they wore continued to multiply. It was time to partner up. So they turned to Lake One to build a modern, measurable marketing program and get the pipeline moving.
In just the first 8 months of ramping up a robust inbound marketing strategy, the momentum started to roll including:
- Quickly established positive ROI for Inbound Marketing (48%)
- + 15% marketing assisted customer growth (35 new customers)
- +300 MQLs
- 8 content partnerships secured
- +250 new keywords ranked
We share what we know with top marketing publications
You can really start to see all these pieces are in place…resulting in a huge impact on the business already. It’s clearly the foundation of growth for our foreseeable future.
Awesome group to work with!
Lake One has proven time and again to be a great partner for startups in our portfolio which have used Lake One to strengthen their marketing efforts.