How to Master B2B Website Strategy and Drive Growth

The website plays one of the most pivotal roles in business-to-business marketing for technology companies and manufacturing businesses. Forrester Research found 74% of B2B buyers conduct more than half of their research online before making a purchase offline. With the number of stakeholders involved in a purchase decision growing every year and the journey becoming ever more complex – the B2B website job is heavy.

master b2b website strategy

The b2b website is the doorway between your prospects, your brand, and a potential sales opportunity. How do modern brands juggle all these priorities? With a B2B website design strategy focused on your buyers. Here’s how.

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Difference between B2B & B2C 

Understanding the distinction between B2B and B2C web strategy starts with acknowledging the substantial differences in the types of transactions.