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Minneapolis, MN: Lake One®,a modern growth and technology partner for B2B manufacturing, tech, and services brands announced today that it has earned the HubSpot Platform Enablement Accreditation.

As a top ranked Platinum Solutions Partner, the accreditation joins an Onboarding Accreditation earned summer of 2022 through the invite only Partner Scaled Onboarding Program.

Those who receive the Platform enablement accreditation are recognized for their ability to drive user adoption by delivering personalized HubSpot training to large teams and facilitating change management.

“I’m incredibly proud of our team for earning these accreditations,” says Ryan Ruud, CEO of Lake One. “Together, they represent dozens of hours of training, rigorous validation of real world work examples including client feedback and roleplays with subject matter experts.”

The accreditation puts Lake one in the top tier of U.S. Solutions partners and 1 of only 72 at time of writing Accredited for onboarding and enablement support.

Lake One helps visionary B2B clients navigate every step of their sales, marketing and customer experience transformation. Working as an embedded partner, they envision ideas that drive business results, bring them to life, and scale them with technology.

About Lake One: Founded in 2014, Lake One is a B2B revenue operations and growth firm based in Minneapolis, MN. They partner with B2B organizations to compete and win online by planning, building and implementing aligned sales, marketing and customer experience programs. They help organizations navigate revenue technology decisions to deploy right sized, connected tech stacks that scale performance.

Minneapolis, MN: Lake One®, a modern growth and technology partner for B2B manufacturers, tech, and services brands, announced today that it received recognition as a Premier Google Ads Partner for 2023.

The partnership demonstrates Lake One’s belief in the power of bringing modern technology and marketing solutions to solve complex challenges for today’s B2B businesses.

“We’re honored to be recognized as a Google Premier Partner,” said Ryan Ruud, CEO of Lake One. “Only 3% of Google Partners earn this recognition, and we’re proud to have achieved this milestone.”

Lake One helps visionary B2B clients navigate every step of their sales, marketing and customer experience transformation. Working as an embedded partner, they envision ideas that drive business results, bring them to life, and scale them with technology.

A Platinum HubSpot Solutions Partner, Lake One adds the Premier Google Status to a growing list of HubSpot Accreditations and other hand-selected partnerships and credentials designed to help their clients solve complex business challenges in an increasingly competitive and difficult business climate.

“Our partnership with Google gives our team access to advanced tools, technologies and resources from our friends at Google,” Said Ruud. “This continued partnership will allow our strategists to further help our clients achieve outsized results no matter the ups and downs that come with the complexities of operating in today’s markets.”

About Lake One: Founded in 2014, Lake One is a B2B revenue operations and growth firm based in Minneapolis, MN. They partner with B2B organizations to compete and win online by planning, building and implementing aligned sales, marketing and customer experience programs. They help organizations navigate revenue technology decisions to deploy right sized, connected tech stacks that scale performance.

Lake One is excited to announce the addition of Joe Paschka as an Operations Manager. 

As our Operations Manager, Joe Paschka joined the Lake One team in February 2023. Before Lake One, Joe worked in Operations at the University of Minnesota Physicians, managing to schedule for primary care and adult specialty clinics and working at Icario Health, owning contact center reporting, Forecasting processes, and their IVR product. These experiences stoked the passion for process improvement, data-driven decision-making, and helping others operate at the top of their scope that he brings to Lake One.

Welcome to the team of Digital Outfitters, Joe. We are so happy to have you! 

Continue reading “Joe Paschka Joins Lake One “ →

Lake One is proud to announce the addition of Robert Randolph as Senior Digital Copywriter.

Robert, a Philadelphia native, comes to Lake One with years of experience. He has served as Senior Copywriter for some of the most globally recognized corporations and possesses a strong background in writing and the creative & performing Arts.

When he’s not immersed in work, Robert, a trained chef, creates culinary delights for family and friends. Additionally, Robert is a wanderluster and frequently travels.

Welcome to the team of Digital Outfitters, Robert. We are so happy to have you! 

Continue reading “Robert Randolph Joins Lake One “ →

Lake One is excited to announce the addition of Mary Murphy as a HubSpot Operations Specialist. 

Mary joined the Lake One Team in November 2022 as the HubSpot Operations Specialist. After receiving her B.S. in Business Administration, Mary quickly learned she was passionate about marketing technology and implementation. Before Lake One, she worked as a Marketing and Operations Manager for a renowned Success Mentor. She is passionate about cultivating meaningful relationships with our clients and bringing their CRM dreams to life.

Mary currently resides in Western New York with her two sons and three dogs. When she is not working, you will find her outdoors with her boys, at sporting events, or enjoying a nice cup of coffee on her porch listening to the birds.

“Mary is an essential addition to our team. She has a go-getter mentality that will thrive here at Lake One. She has become HubSpot PSO Accredited within her first month of being here. I’m sure I speak for the rest of the team when I say we are excited to see her become a more integral part of Lake One,” said Mark Boyts, Solutions Engineer with Lake One.

Welcome to the team of Digital Outfitters, Mary. We are so happy to have you! 

Continue reading “Mary Murphy Joins Lake One “ →

Lake One is thrilled to announce a new Digital Marketing Intern, Omar Rodriguez. With much experience during his undergrad, he’s an excellent addition to the Lake One team.

“Omar is bright with a lot of talent. We’re excited to bring him on board and watch him grow as a digital marketer,” said Meredith Garner, Account Manager at Lake One.

Although born in the Dominican Republic, he grew up in Florida and then moved to Boston to study Public Relations and Marketing at Suffolk University. During his time at Suffolk, he helped start the school’s TikTok account and assisted in running the school’s Instagram account. He also had the opportunity to intern at HubSpot on the partner communications team.

His experiences have led to an understanding of brand and social media marketing; however, he is looking to expand his knowledge and portfolio with Lake One. Design, project management, communications, and writing are just a few concepts he’s ready to tackle head-on with this experience.

Welcome to the Lake One Outfitters, Omar!

Here’s a little bit more about Omar:

What’s the best piece of advice you’ve ever been given?

“Success lies outside your comfort zone.” That was the motto of an influencer on YouTube that I used to watch, and it honestly stuck with me for years. 

What would it be if you could pick up a new skill in an instant?

Playing the piano or the guitar. I’ve always wanted to do it but never had the time or resources. But if I could, I would be unstoppable (or really annoying). 

If you could live anywhere in the world, where would you choose?

I would like to live in southern Italy or Spain. The easy way of life and perfect weather just calls my name. Also, the food? Unbeatable. 

What is your favorite time of the day and why?

I am training myself to be a morning person solely because everything is so quiet at the crack of dawn. You have the whole world to yourself before everyone else wakes up. It’s honestly amazing. 

Interested in learning more about digital marketing with Lake One? Speak with one of our experts today. 

Zoë is coming to us from Denver, Colorado, though she will always be a Minnesotan at heart. She is an excellent addition to the Lake One team as our Digital Marketing Specialist.

“We are so excited to have Zoë on our team! She brings with her creativity, attention to detail, and a passion for social. I’m looking forward to watching her grow and make an impact,” said Rachael Cecko, Vice President of Client Services at Lake One.

After graduating from the University of Colorado Boulder with a degree in environmental studies and a minor in business, Zoë discovered that her true passion was for creative marketing. Social media and content creations are her bread and butter. She is enthusiastic about continuing to develop her skillset in digital marketing and growing with Lake One.

Welcome to the Lake One Outfitters, Zoë! We’re happy to have you!

Here’s a little bit more about Zoë

What’s your previous professional experience?

I started off on the analytics/research side of energy efficiency and clean tech. I was longing for something more creative, leading me to branch out into marketing. I joined a solar company’s marketing team before landing at Lake One. Best decision! 

What’s the best piece of advice you have ever been given?

Just think about what 80-year-old would say. Something feels like a big deal now? I guarantee 80-year-old you have forgotten about it. Debating going on that silly, spontaneous trip? 80-year-old you are so excited to tell the grandkids about it. 

If you could pick up a new skill in an instant what would it be?

Singing! I sing all the time but I am absolutely terrible. If I suddenly sang like Adele, that would be amazing (especially for all of my friends who need to listen to me). 

If you could live anywhere in the world, where would you choose?

Copenhagen, Denmark. Top-notch cappuccinos, pastries, and architecture every day? Sign me up. 

What is your favorite time of the day and why?

Sunset/dusk. It’s suddenly so peaceful out, the air is brisk, and it signifies the start of winding down for the night. 

Interested in learning more about Inbound Marketing with Lake One? Speak with one of our experts today. 

HubSpot’s Inbound conference is back in person for 2022. Lake One will be on-site for the duration of the events and would love to connect for coffee or a drink after to strategize with you how what you’re hearing at Inbound can get integrated into your business planning for the rest of 2022 and heading into 2023. 

If you’d like to get on our calendar, give us a shout here and we’ll follow up a few weeks before we head to Boston and coordinate a time to connect. 

It’s been a great year with our friends at HubSpot., here are a few of our favorite highlights. 

Lake One Achieves Diamond Solutions Partner Tier: We kicked the year off by announcing we had achieved Diamond Solutions Status. To achieve status as a diamond tier solutions partner, partners must achieve and maintain platform certification and demonstrated expertise. Tiers are achieved based on the level of success partners achieve for their clients.

HubSpot Features Lake One Case Study: earlier this spring we were humbled to have a case study featured on HubSpot. A mix of a customer story and the growth we’ve seen as a HubSpot partner. 

Accepted to invite-only accreditation program: just this summer, we announces that we were accepted into an invite-only onboarding accreditation program with HubSpot.

Minneapolis, Minnesota June 30, 2022: Today, Lake One announced that it has been accepted into an invite-only, selective Partner Scaled Onboarding (PSO) Program by HubSpot. 

PSO is a newly created accreditation program from HubSpot designed to provide their customers with hand-selected, strategic partners who can help guide organizations in getting the most out of their HubSpot experience.

This exclusive accreditation builds on the momentum that started earlier this year when Lake One achieved Diamond HubSpot Solution Partner status, spoke internally to the HubSpot team during the 2022 Kick-Off about the growth they’ve seen in demand for the HubSpot CRM Platform, and also had a case study featured on the HubSpot website. 

“We are incredibly humbled to have been asked to participate in this program by HubSpot and thrilled to deepen our relationship with our partners there, ” says Ryan Ruud Founder and CEO of Lake One. “Providing direct onboarding services to HubSpot customers with their seal of approval is a tremendous vote of confidence in the team here at Lake One. ”

With the PSO Onboarding Accreditation, businesses that choose the HubSpot CRM platform can know they are working with a vetted and trusted partner for their onboarding.

About Lake One

Minneapolis, MN Based Lake One, is a modern marketing partner that drives business impact for B2B companies through sales and marketing transformation. Their team embeds (virtually) into client organizations to provide strategic guidance and hands-on work. With Lake One, clients get expert help implementing their tech stack and scaling demand generation with content and performance marketing. Lake One helps clients fine-tune their efforts based on their unique business needs, goals, and real-time customer engagement.

Lake One is excited to announce the addition of John Campos as a Paid Media Strategist. 

John comes to Lake One after two and half years of managing campaigns for healthcare, higher education, and fundraising clients. Born and raised in Brazil, John came to the U.S. for college when he attended the Florida Institute of Technology in Melbourne, Florida, where he studied business and marketing. 

“John brings experience and expertise to our team,” said Andrew, Director of Performance Marketing. “He stays on top of changing trends, shares new ideas, and moves the needle for our clients. I am excited to watch him grow and make a difference.”

Welcome to the team of Digital Outfitters, John. We are so glad to have you! 

Here’s a little bit more about John and what makes him a fun part of the team.  

What kinds of activities energize you? 

Being with my family (wife, daughter, and dogs) and Crossfit.

What’s something you’ve done, but you’ll never do again? 

I recently became a United States Citizen. I never want to go through an immigration process again.

What’s your ideal way to spend your weekends? 

Going on hikes with my family, spending time with my family and dogs, working out, and watching movies.

Who’s your favorite musical artist? 

There are too many to list, The Beatles if I have to say one.

What book, movie, music, etc. changed your outlook on life? 

I wanted to work in advertisements after watching What Women Want. I really enjoyed the creative process that goes into creating a campaign.

Interested in learning more about Paid Media with Lake One? Speak with one of our experts today.