Omar Rodriguez Joins Lake One

Lake One is thrilled to announce a new Digital Marketing Intern, Omar Rodriguez. With much experience during his undergrad, he’s an excellent addition to the Lake One team.

“Omar is bright with a lot of talent. We’re excited to bring him on board and watch him grow as a digital marketer,” said Meredith Garner, Account Manager at Lake One.

Although born in the Dominican Republic, he grew up in Florida and then moved to Boston to study Public Relations and Marketing at Suffolk University. During his time at Suffolk, he helped start the school’s TikTok account and assisted in running the school’s Instagram account. He also had the opportunity to intern at HubSpot on the partner communications team.

His experiences have led to an understanding of brand and social media marketing; however, he is looking to expand his knowledge and portfolio with Lake One. Design, project management, communications, and writing are just a few concepts he’s ready to tackle head-on with this experience.

Welcome to the Lake One Outfitters, Omar!

Here’s a little bit more about Omar:

What’s the best piece of advice you’ve ever been given?

“Success lies outside your comfort zone.” That was the motto of an influencer on YouTube that I used to watch, and it honestly stuck with me for years. 

What would it be if you could pick up a new skill in an instant?

Playing the piano or the guitar. I’ve always wanted to do it but never had the time or resources. But if I could, I would be unstoppable (or really annoying). 

If you could live anywhere in the world, where would you choose?

I would like to live in southern Italy or Spain. The easy way of life and perfect weather just calls my name. Also, the food? Unbeatable. 

What is your favorite time of the day and why?

I am training myself to be a morning person solely because everything is so quiet at the crack of dawn. You have the whole world to yourself before everyone else wakes up. It’s honestly amazing. 

Interested in learning more about digital marketing with Lake One? Speak with one of our experts today. 

Zoë McKinney Joins Lake One

Zoë is coming to us from Denver, Colorado, though she will always be a Minnesotan at heart. She is an excellent addition to the Lake One team as our Digital Marketing Specialist.

“We are so excited to have Zoë on our team! She brings with her creativity, attention to detail, and a passion for social. I’m looking forward to watching her grow and make an impact,” said Rachael Cecko, Vice President of Client Services at Lake One.

After graduating from the University of Colorado Boulder with a degree in environmental studies and a minor in business, Zoë discovered that her true passion was for creative marketing. Social media and content creations are her bread and butter. She is enthusiastic about continuing to develop her skillset in digital marketing and growing with Lake One.

Welcome to the Lake One Outfitters, Zoë! We’re happy to have you!

Here’s a little bit more about Zoë

What’s your previous professional experience?

I started off on the analytics/research side of energy efficiency and clean tech. I was longing for something more creative, leading me to branch out into marketing. I joined a solar company’s marketing team before landing at Lake One. Best decision! 

What’s the best piece of advice you have ever been given?

Just think about what 80-year-old would say. Something feels like a big deal now? I guarantee 80-year-old you have forgotten about it. Debating going on that silly, spontaneous trip? 80-year-old you are so excited to tell the grandkids about it. 

If you could pick up a new skill in an instant what would it be?

Singing! I sing all the time but I am absolutely terrible. If I suddenly sang like Adele, that would be amazing (especially for all of my friends who need to listen to me). 

If you could live anywhere in the world, where would you choose?

Copenhagen, Denmark. Top-notch cappuccinos, pastries, and architecture every day? Sign me up. 

What is your favorite time of the day and why?

Sunset/dusk. It’s suddenly so peaceful out, the air is brisk, and it signifies the start of winding down for the night. 

Interested in learning more about Inbound Marketing with Lake One? Speak with one of our experts today. 

Meet with a Diamond Solutions Partner at Inbound 2022

HubSpot’s Inbound conference is back in person for 2022. Lake One will be on-site for the duration of the events and would love to connect for coffee or a drink after to strategize with you how what you’re hearing at Inbound can get integrated into your business planning for the rest of 2022 and heading into 2023. 

If you’d like to get on our calendar, give us a shout here and we’ll follow up a few weeks before we head to Boston and coordinate a time to connect. 

It’s been a great year with our friends at HubSpot., here are a few of our favorite highlights. 

Lake One Achieves Diamond Solutions Partner Tier: We kicked the year off by announcing we had achieved Diamond Solutions Status. To achieve status as a diamond tier solutions partner, partners must achieve and maintain platform certification and demonstrated expertise. Tiers are achieved based on the level of success partners achieve for their clients.

HubSpot Features Lake One Case Study: earlier this spring we were humbled to have a case study featured on HubSpot. A mix of a customer story and the growth we’ve seen as a HubSpot partner. 

Accepted to invite-only accreditation program: just this summer, we announces that we were accepted into an invite-only onboarding accreditation program with HubSpot.

Lake One Among Top HubSpot Solutions Partners Accepted into HubSpot PSO Onboarding Accreditation Program

Minneapolis, Minnesota June 30, 2022: Today, Lake One announced that it has been accepted into an invite-only, selective Partner Scaled Onboarding (PSO) Program by HubSpot. 

PSO is a newly created accreditation program from HubSpot designed to provide their customers with hand-selected, strategic partners who can help guide organizations in getting the most out of their HubSpot experience.

This exclusive accreditation builds on the momentum that started earlier this year when Lake One achieved Diamond HubSpot Solution Partner status, spoke internally to the HubSpot team during the 2022 Kick-Off about the growth they’ve seen in demand for the HubSpot CRM Platform, and also had a case study featured on the HubSpot website

“We are incredibly humbled to have been asked to participate in this program by HubSpot and thrilled to deepen our relationship with our partners there, ” says Ryan Ruud Founder and CEO of Lake One. “Providing direct onboarding services to HubSpot customers with their seal of approval is a tremendous vote of confidence in the team here at Lake One. ”

With the PSO Onboarding Accreditation, businesses that choose the HubSpot CRM platform can know they are working with a vetted and trusted partner for their onboarding.

About Lake One

Minneapolis, MN Based Lake One, is a modern marketing partner that drives business impact for B2B companies through sales and marketing transformation. Their team embeds (virtually) into client organizations to provide strategic guidance and hands-on work. With Lake One, clients get expert help implementing their tech stack and scaling demand generation with content and performance marketing. Lake One helps clients fine-tune their efforts based on their unique business needs, goals, and real-time customer engagement.

John Campos Joins Lake One 

Lake One is excited to announce the addition of John Campos as a Paid Media Strategist. 

John comes to Lake One after two and half years of managing campaigns for healthcare, higher education, and fundraising clients. Born and raised in Brazil, John came to the U.S. for college when he attended the Florida Institute of Technology in Melbourne, Florida, where he studied business and marketing. 

“John brings experience and expertise to our team,” said Andrew, Director of Performance Marketing. “He stays on top of changing trends, shares new ideas, and moves the needle for our clients. I am excited to watch him grow and make a difference.”

Welcome to the team of Digital Outfitters, John. We are so glad to have you! 


Here’s a little bit more about John and what makes him a fun part of the team.  

What kinds of activities energize you? 

Being with my family (wife, daughter, and dogs) and Crossfit.

What’s something you’ve done, but you’ll never do again? 

I recently became a United States Citizen. I never want to go through an immigration process again.

What’s your ideal way to spend your weekends? 

Going on hikes with my family, spending time with my family and dogs, working out, and watching movies.

Who’s your favorite musical artist? 

There are too many to list, The Beatles if I have to say one.

What book, movie, music, etc. changed your outlook on life? 

I wanted to work in advertisements after watching What Women Want. I really enjoyed the creative process that goes into creating a campaign.

Interested in learning more about Paid Media with Lake One? Speak with one of our experts today. 

Chance Douglass Joins Lake One

Get to Know Chance

Lake One announces the addition of Chance Douglass as a Digital Marketing Analyst. 

Chance initially joined Lake One as an intern. Prior to Lake One, she attended Truman State University in Kirksville, MO where she majored in Business Administration with a concentration in Marketing. In her free time, Chance enjoys walking her dog Boomer and playing in her local rec soccer league. She also had the opportunity to study abroad and continues to feed her passion for travel. 

“I feel so lucky to have joined the Lake One team,” said Chance. “Everyone has been incredibly welcoming and always available to lead me in the right direction.”

We sat down with Chance to get to know her a little better with a quick round of “Would You Rather”: 

L1: Would you rather be chronically under-dressed or overdressed?

Chance: Underdressed because I feel like, in general, I am usually underdressed and I like to go more under the radar. 

L1: Would you rather lounge by a mountain or beach?

Chance: Mountains. They generally aren’t quite as hot as a beach and I love hiking. 

L1: Would you rather have a pause or rewind button in your life?

Chance: Hmmm… Probably pause. I think it would be better to pause and be in the moment than to go back and relive it.

L1: Would you rather have unlimited battery life on all of your devices or have free WiFi wherever you go?

Chance: Free WiFi, would be more convenient.

L1: Would you rather travel the world for free for a year or have $50,000 to spend however you please?

Chance: Definitely rather travel the world for free. If I wasn’t working, I would LOVE to explore Europe.

“Chance quickly became a valued member of the Lake One team,” Said Rachael Cecko, Senior Director of Client Delivery. “Her sharp attention to detail and strong analytical skills are a great addition. We’re thrilled to have her on board.”

Welcome to the team Chance!

LAKE ONE REACHES DIAMOND TIER AS A HUBSPOT SOLUTIONS PARTNER 

Minneapolis, Minnesota, April 4, 2022-Today, Lake One announced that it has reached the diamond tier of HubSpot’s Solutions Partner Program. HubSpot, a leading CRM platform, works hand-in-hand with partner experts to grow their businesses through inbound software, services, and support.  

The Solutions Partner Program is an ecosystem of experts that offer marketing, sales, customer service, web design, CRM, and IT services. It’s a global community that believes putting customers first is the key to growth, and enables its members to offer a wide breadth of more sophisticated solutions across the entire customer experience. 

To achieve status as a diamond tier solutions partner, partners must achieve and maintain platform certification and demonstrated expertise. Tiers are achieved based on the level of success partners achieve for their clients. 

Over the past year, Lake One has grown its business by incorporating inbound strategies to attract, engage, and delight customers. Lake One’s mission is to help B2B organizations solve complex operations challenges by serving as a strategic and hands-on, embedded partner supporting revenue growth. They provide aligned sales and marketing strategy, technology consulting,  implementation, and operations support to help organizations scale and make the most out of their tech stack investment. In 2021, notable milestones and achievements include:

  • More than 50% growth in client base in 2021
  • Recognized by the Academy of Interactive and Visual Arts for B2B Marketing Effectiveness
  • CEO and Founder, Ryan Ruud, Recognized by Twin Cities Business Magazine as a Notable Business Executive

“Lake One supports HubSpot customers with both big picture strategy and hands-on support. Their rapid ascension to Diamond Solution Partner status is validation of their strategic and tactical excellence, making them an ongoing relied upon partner to our shared customers.” – Brian Garvey, VP, Solutions Partner Program at HubSpot  

About Lake One

Minneapolis, MN Based Lake One, is a modern marketing partner that drives business impact for B2B companies through sales and marketing transformation. Their team embeds (virtually) into client organizations to provide strategic guidance and hands-on work. With Lake One, clients get expert help implementing their tech stack and scaling demand generation with content and performance marketing. Lake One helps clients fine-tune their efforts based on their unique business needs, goals, and real-time customer engagement. 

Meredith Garner Joins Lake One

Get to Know Meredith Garner

Please help us in welcoming Meredith Garner to the Lake One team as our newest Account Manager.

“The team has been so kind. It’s been a really inviting atmosphere, everyone made the adjustment smooth sailing,” said Meredith. “Coming into a new job, you never know what to expect but Lake One has been nothing short of gracious”

Meredith is joining us from EmoryDay, where she was a Digital Account Manager who acted as the primary lead for client accounts. From managing clients to content creation and web design, Meredith has accumulated a wide breadth of knowledge in nearly five years in digital marketing and advertising.

In order to get to know Meredith a little better we sat down with her and asked her 10 burning questions. Let’s take a look:

L1: Do you have any hidden talents?

Meredith: I like to write, sing and dance. I am really good at memorizing things and public speaking. Honestly, any sort of aspect where you are presenting in front of a crowd.

L1: When you were a kid what did you want to be when you grew up?

Meredith: I wanted to be a popstar like Britney Spears. I even had a pink headset like her. My parents bought me an inflatable stage and, of course, I forced my whole family to watch my show.

L1: Where’s your favorite place you’ve traveled to?

Meredith: Miami, I love it, it’s gorgeous there’s so much to do and see. Also the food is great. Who can beat eating in the sun with some palm trees in the background?

L1: Who inspires you?

Meredith: My mom, she is the nicest person I have ever met in my life. I am very thankful she is my example of a role model.

L1: What are you most proud of thus far in your career?

Meredith: My ability to multitask and remain organized. Also keeping calm when I’m really stressed, that’s probably my best ability.

L1: What can you not live without?

Meredith: Coffee. I love my coffee, I look forward to drinking it every morning.

L1: If you could choose a theme song for your life what would it be?

Meredith: I really like the song “Don’t You Worry ‘Bout a Thing” by Stevie Wonder. It was my go-to song in college whenever I was really stressed out.

L1: If you could witness any past, present or future event what would it be?

Meredith: Where the women’s right movement took place, when they were protesting. I would love to be there in action.

L1: If you could learn to do anything, what would it be?

Meredith: Build a rocket and go to space. I find space exploration so cool and unknown. I guess oceans have the same vibe where we don’t know what’s going to happen in the deep depths, so either of those.

L1: If you were immortal for a day, what would you do?

Meredith: This is tough, I would probably want to climb to the top of Mount Everest and jump off the mountain because why not.

“We are happy to welcome Meredith to Lake One! She’s a great team player and passionate about helping clients,” said Rachael Cecko, Sr. Director of Client Services at Lake One. “Her can-do attitude and agency background is valuable for her role and we’re looking forward to future contributions!”

We are so excited to have Meredith onboard. We can’t wait to watch her continue to grow and thrive in her new role. Welcome to our world of Digital Outfitters, Meredith!

Lake One Becomes a Rybbon Agency Partner for Managing Clients’ Digital Rewards Programs

Minneapolis, MN: Lake One® announced today that they have officially become a Rybbon Agency Partner. Rybbon takes the pain and costs out of managing digital rewards and incentives with its leading all-in-one and global solution for sending, tracking and managing your rewards and e-gift programs. With this partnership, Lake One adds to their trusted technology ecosystem to further support their clients’ sales and marketing transformation needs.

“With our new partnership, Lake One gains the expertise and technology to help clients add firepower to their sales and marketing programs with personalized digital rewards and e-gifts,” says Bradley Blinn, Vice President of Strategic Partnerships at Rybbon. “With Lake One’s focus on tightly aligning strategy, technology and execution in their Marketing Sprints framework, e-gifting and rewarding will only help their clients grow faster in an increasingly digital world.”

Launched in 2014, Lake One has grown every year since with the belief that transformation is about taking one step at a time. As a virtual marketing team, based in Minneapolis, Lake One supports organizations who have complex buying processes including Technology, Manufacturing, Ecommerce, and professional services in Healthcare, IT and Staffing.

“As we saw sales and marketing teams look to overcome the challenges created by the rise of the global COVID-19 pandemic in 2020, our prospects and clients were asking us for help. They were looking to break through new barriers like losing the ability to meet face to face or a surge in remote working that made it harder to land calls and direct mail to contacts normally at an office. With our partnership with Rybbon, e-gifting helps break down barriers in digital selling, account based marketing and lead generation. Whether you’re sending a virtual gift card in place of a physical lunch for a sales meeting or an incentive to drive lead acquisition, e-gifting allows companies to react to the rapid digital transformation acceleration we’ve seen and will continue to see in the months and years ahead. We’re thrilled to partner with this leader in digital rewards.” says Ryan Ruud, CEO and Founder at Lake One.

egifting example

About Lake One: The Lake One team has been driving business impact for companies with complex sales processes in B2B and Ecommerce since 2014. Their team embeds (virtually) into client organizations to provide strategic, technical, and hands-on support, helping clients navigate sales and marketing transformation. They help organizations navigate sales and marketing technology decisions to deploy right sized tools that scale program performance.

About Rybbon: Rybbon puts the power of rewards to work for marketers and market researchers at 1000+ businesses. Its extensive catalog of digital rewards includes brands like Amazon and Uber Eats, as well as charities like World Food Program USA. Rybbon works great for international rewards programs, with options such as mobile wallet compatible Mastercard rewards that work in 150+ countries. Rybbon integrates with leading platforms like Marketo and HubSpot to make rewarding easy and automatic.

To learn more about Rybbon, please visit http://www.rybbon.net.

Andrew Schulz Joins Lake One as Director, Demand Generation

Lake One announces the addition of Andrew Schulz as Director of Demand Generation, a new role for the rapidly growing modern marketing & sales transformation firm.

Schulz brings more than a decade of digital marketing, strategy, planning, and demand generation experience across a diverse set of B2B and B2C experiences from startups to enterprise.

At Lake One, Schulz will lead the development of performance marketing strategy, technology and execution in support of Lake One’s client programs.

“We’re super excited to have Andrew’s experience, energy and client passion on the team at Lake One,” says Ryan Ruud, CEO and Founder of Lake One.

“Too often performance marketing is seen as a standalone tactic. We hear people just looking for PPC help or a paid social campaign. We look forward to continuing to build this offering as part of our approach to an integrated sales and marketing transformation that drives growth amid rapidly changing buyer environments and expectations.” Added Ruud.

“When I was asked to join the Lake One team, I accepted without hesitation. Opportunities to join thought leaders like this are few. I’m excited to bring my experience and continue my digital growth around like-minded strategists.” says Schulz.