John Campos Joins Lake One 

Lake One is excited to announce the addition of John Campos as a Paid Media Strategist. 

John comes to Lake One after two and half years of managing campaigns for healthcare, higher education, and fundraising clients. Born and raised in Brazil, John came to the U.S. for college when he attended the Florida Institute of Technology in Melbourne, Florida, where he studied business and marketing. 

“John brings experience and expertise to our team,” said Andrew, Director of Performance Marketing. “He stays on top of changing trends, shares new ideas, and moves the needle for our clients. I am excited to watch him grow and make a difference.”

Welcome to the team of Digital Outfitters, John. We are so glad to have you! 

Here’s a little bit more about John and what makes him a fun part of the team.  

What kinds of activities energize you? 

Being with my family (wife, daughter, and dogs) and Crossfit.

What’s something you’ve done, but you’ll never do again? 

I recently became a United States Citizen. I never want to go through an immigration process again.

What’s your ideal way to spend your weekends? 

Going on hikes with my family, spending time with my family and dogs, working out, and watching movies.

Who’s your favorite musical artist? 

There are too many to list, The Beatles if I have to say one.

What book, movie, music, etc. changed your outlook on life? 

I wanted to work in advertisements after watching What Women Want. I really enjoyed the creative process that goes into creating a campaign.

Interested in learning more about Paid Media with Lake One? Speak with one of our experts today. 

Brian Potter Joins Lake One

Get to Know Brian

Lake One adds Brian Potter to our team as a Digital Marketing Account Manager.

Brian joined Lake One in April of 2022, where he quickly immersed himself in the day-to-day hustle and bustle of client services. Before Lake One, Brian worked in the financial sector for four years. He then started freelancing, consulting soccer players, and creating highlight videos for their college submissions. After realizing his passion lies within marketing, he made the complete switch to a Digital Marketing Account Manager at an agency in Maine.

With an insatiable self-starter drive, Brian left Maine and moved to Denver to join a sports tech startup as CMO. Later, joining an agency that specialized in the energy category. When he’s not nurturing client relationships or drawing up marketing strategies, you can find him coaching soccer as a Director of Goalkeeping for the Colorado Rapids, or playing soccer, and watching soccer. Anything soccer-related, Brian is here for it! 

“It’s only been a few weeks at Lake One, but everything has been great. Everyone has been very welcoming so far,” said Brian. “I can tell this is a place I want to be long-term. Lake One has grown a lot over the past few years, and I’m excited to be a part of the growth and success to come!”

I sat down with Brian and did a few rounds of rapid-fire questions so we could get to know him. 

L1: If you were famous, what would you be famous for?

Brian: Professional soccer, of course. Specifically goalkeeping.

L1: If you could live anywhere in the world, where would you choose?

Brian: England, because you can watch soccer pretty much anywhere at any time, but the digital nomad life is also cool. I would love to travel and stay at multiple locations for a few months at a time. 

L1: If you could trade places with anyone in the world, who would it be?

Brian: Probably the Manchester City goalkeeper, Ederson, so I can live out my dream of playing professional soccer. 

L1: Soccer seems to be the underlying passion here, so what got you into it?

Brian: I have just always played soccer from a young age. I played on travel soccer teams and was always a goalkeeper. The team I was on would destroy everybody, and I barely got any action, so I don’t know how I enjoyed goalkeeping so much. I got good at it over time, and soccer quickly became my best sport. This lead to a successful college career, before getting into coaching.

During his time at Lake One, Brian has not hesitated to jump right to work. His personable nature allowed him to start developing relationships with clients and fine-tuning marketing processes quickly. We cannot wait to see what’s in store for his future at Lake One!

Chance Douglass Joins Lake One

Get to Know Chance

Lake One announces the addition of Chance Douglass as a Digital Marketing Analyst. 

Chance initially joined Lake One as an intern. Prior to Lake One, she attended Truman State University in Kirksville, MO where she majored in Business Administration with a concentration in Marketing. In her free time, Chance enjoys walking her dog Boomer and playing in her local rec soccer league. She also had the opportunity to study abroad and continues to feed her passion for travel. 

“I feel so lucky to have joined the Lake One team,” said Chance. “Everyone has been incredibly welcoming and always available to lead me in the right direction.”

We sat down with Chance to get to know her a little better with a quick round of “Would You Rather”: 

L1: Would you rather be chronically under-dressed or overdressed?

Chance: Underdressed because I feel like, in general, I am usually underdressed and I like to go more under the radar. 

L1: Would you rather lounge by a mountain or beach?

Chance: Mountains. They generally aren’t quite as hot as a beach and I love hiking. 

L1: Would you rather have a pause or rewind button in your life?

Chance: Hmmm… Probably pause. I think it would be better to pause and be in the moment than to go back and relive it.

L1: Would you rather have unlimited battery life on all of your devices or have free WiFi wherever you go?

Chance: Free WiFi, would be more convenient.

L1: Would you rather travel the world for free for a year or have $50,000 to spend however you please?

Chance: Definitely rather travel the world for free. If I wasn’t working, I would LOVE to explore Europe.

“Chance quickly became a valued member of the Lake One team,” Said Rachael Cecko, Senior Director of Client Delivery. “Her sharp attention to detail and strong analytical skills are a great addition. We’re thrilled to have her on board.”

Welcome to the team Chance!


Minneapolis, Minnesota, April 4, 2022-Today, Lake One announced that it has reached the diamond tier of HubSpot’s Solutions Partner Program. HubSpot, a leading CRM platform, works hand-in-hand with partner experts to grow their businesses through inbound software, services, and support.  

The Solutions Partner Program is an ecosystem of experts that offer marketing, sales, customer service, web design, CRM, and IT services. It’s a global community that believes putting customers first is the key to growth, and enables its members to offer a wide breadth of more sophisticated solutions across the entire customer experience. 

To achieve status as a diamond tier solutions partner, partners must achieve and maintain platform certification and demonstrated expertise. Tiers are achieved based on the level of success partners achieve for their clients. 

Over the past year, Lake One has grown its business by incorporating inbound strategies to attract, engage, and delight customers. Lake One’s mission is to help B2B organizations solve complex operations challenges by serving as a strategic and hands-on, embedded partner supporting revenue growth. They provide aligned sales and marketing strategy, technology consulting,  implementation, and operations support to help organizations scale and make the most out of their tech stack investment. In 2021, notable milestones and achievements include:

  • More than 50% growth in client base in 2021
  • Recognized by the Academy of Interactive and Visual Arts for B2B Marketing Effectiveness
  • CEO and Founder, Ryan Ruud, Recognized by Twin Cities Business Magazine as a Notable Business Executive

“Lake One supports HubSpot customers with both big picture strategy and hands-on support. Their rapid ascension to Diamond Solution Partner status is validation of their strategic and tactical excellence, making them an ongoing relied upon partner to our shared customers.” – Brian Garvey, VP, Solutions Partner Program at HubSpot  

About Lake One

Minneapolis, MN Based Lake One, is a modern marketing partner that drives business impact for B2B companies through sales and marketing transformation. Their team embeds (virtually) into client organizations to provide strategic guidance and hands-on work. With Lake One, clients get expert help implementing their tech stack and scaling demand generation with content and performance marketing. Lake One helps clients fine-tune their efforts based on their unique business needs, goals, and real-time customer engagement. 

Meredith Garner Joins Lake One

Get to Know Meredith Garner

Please help us in welcoming Meredith Garner to the Lake One team as our newest Account Manager.

“The team has been so kind. It’s been a really inviting atmosphere, everyone made the adjustment smooth sailing,” said Meredith. “Coming into a new job, you never know what to expect but Lake One has been nothing short of gracious”

Meredith is joining us from EmoryDay, where she was a Digital Account Manager who acted as the primary lead for client accounts. From managing clients to content creation and web design, Meredith has accumulated a wide breadth of knowledge in nearly five years in digital marketing and advertising.

In order to get to know Meredith a little better we sat down with her and asked her 10 burning questions. Let’s take a look:

L1: Do you have any hidden talents?

Meredith: I like to write, sing and dance. I am really good at memorizing things and public speaking. Honestly, any sort of aspect where you are presenting in front of a crowd.

L1: When you were a kid what did you want to be when you grew up?

Meredith: I wanted to be a popstar like Britney Spears. I even had a pink headset like her. My parents bought me an inflatable stage and, of course, I forced my whole family to watch my show.

L1: Where’s your favorite place you’ve traveled to?

Meredith: Miami, I love it, it’s gorgeous there’s so much to do and see. Also the food is great. Who can beat eating in the sun with some palm trees in the background?

L1: Who inspires you?

Meredith: My mom, she is the nicest person I have ever met in my life. I am very thankful she is my example of a role model.

L1: What are you most proud of thus far in your career?

Meredith: My ability to multitask and remain organized. Also keeping calm when I’m really stressed, that’s probably my best ability.

L1: What can you not live without?

Meredith: Coffee. I love my coffee, I look forward to drinking it every morning.

L1: If you could choose a theme song for your life what would it be?

Meredith: I really like the song “Don’t You Worry ‘Bout a Thing” by Stevie Wonder. It was my go-to song in college whenever I was really stressed out.

L1: If you could witness any past, present or future event what would it be?

Meredith: Where the women’s right movement took place, when they were protesting. I would love to be there in action.

L1: If you could learn to do anything, what would it be?

Meredith: Build a rocket and go to space. I find space exploration so cool and unknown. I guess oceans have the same vibe where we don’t know what’s going to happen in the deep depths, so either of those.

L1: If you were immortal for a day, what would you do?

Meredith: This is tough, I would probably want to climb to the top of Mount Everest and jump off the mountain because why not.

“We are happy to welcome Meredith to Lake One! She’s a great team player and passionate about helping clients,” said Rachael Cecko, Sr. Director of Client Services at Lake One. “Her can-do attitude and agency background is valuable for her role and we’re looking forward to future contributions!”

We are so excited to have Meredith onboard. We can’t wait to watch her continue to grow and thrive in her new role. Welcome to our world of Digital Outfitters, Meredith!

Lake One Becomes a Rybbon Agency Partner for Managing Clients’ Digital Rewards Programs

Minneapolis, MN: Lake One® announced today that they have officially become a Rybbon Agency Partner. Rybbon takes the pain and costs out of managing digital rewards and incentives with its leading all-in-one and global solution for sending, tracking and managing your rewards and e-gift programs. With this partnership, Lake One adds to their trusted technology ecosystem to further support their clients’ sales and marketing transformation needs.

“With our new partnership, Lake One gains the expertise and technology to help clients add firepower to their sales and marketing programs with personalized digital rewards and e-gifts,” says Bradley Blinn, Vice President of Strategic Partnerships at Rybbon. “With Lake One’s focus on tightly aligning strategy, technology and execution in their Marketing Sprints framework, e-gifting and rewarding will only help their clients grow faster in an increasingly digital world.”

Launched in 2014, Lake One has grown every year since with the belief that transformation is about taking one step at a time. As a virtual marketing team, based in Minneapolis, Lake One supports organizations who have complex buying processes including Technology, Manufacturing, Ecommerce, and professional services in Healthcare, IT and Staffing.

“As we saw sales and marketing teams look to overcome the challenges created by the rise of the global COVID-19 pandemic in 2020, our prospects and clients were asking us for help. They were looking to break through new barriers like losing the ability to meet face to face or a surge in remote working that made it harder to land calls and direct mail to contacts normally at an office. With our partnership with Rybbon, e-gifting helps break down barriers in digital selling, account based marketing and lead generation. Whether you’re sending a virtual gift card in place of a physical lunch for a sales meeting or an incentive to drive lead acquisition, e-gifting allows companies to react to the rapid digital transformation acceleration we’ve seen and will continue to see in the months and years ahead. We’re thrilled to partner with this leader in digital rewards.” says Ryan Ruud, CEO and Founder at Lake One.

egifting example

About Lake One: The Lake One team has been driving business impact for companies with complex sales processes in B2B and Ecommerce since 2014. Their team embeds (virtually) into client organizations to provide strategic, technical, and hands-on support, helping clients navigate sales and marketing transformation. They help organizations navigate sales and marketing technology decisions to deploy right sized tools that scale program performance.

About Rybbon: Rybbon puts the power of rewards to work for marketers and market researchers at 1000+ businesses. Its extensive catalog of digital rewards includes brands like Amazon and Uber Eats, as well as charities like World Food Program USA. Rybbon works great for international rewards programs, with options such as mobile wallet compatible Mastercard rewards that work in 150+ countries. Rybbon integrates with leading platforms like Marketo and HubSpot to make rewarding easy and automatic.

To learn more about Rybbon, please visit

Andrew Schulz Joins Lake One as Director, Demand Generation

Lake One announces the addition of Andrew Schulz as Director of Demand Generation, a new role for the rapidly growing modern marketing & sales transformation firm.

Schulz brings more than a decade of digital marketing, strategy, planning, and demand generation experience across a diverse set of B2B and B2C experiences from startups to enterprise.

At Lake One, Schulz will lead the development of performance marketing strategy, technology and execution in support of Lake One’s client programs.

“We’re super excited to have Andrew’s experience, energy and client passion on the team at Lake One,” says Ryan Ruud, CEO and Founder of Lake One.

“Too often performance marketing is seen as a standalone tactic. We hear people just looking for PPC help or a paid social campaign. We look forward to continuing to build this offering as part of our approach to an integrated sales and marketing transformation that drives growth amid rapidly changing buyer environments and expectations.” Added Ruud.

“When I was asked to join the Lake One team, I accepted without hesitation. Opportunities to join thought leaders like this are few. I’m excited to bring my experience and continue my digital growth around like-minded strategists.” says Schulz.

Mark Boyts Joins Lake One Team

If you subscribe to our Field Notes, you already know this exciting news. For those of you who don’t…. *drum roll*… please join us in welcoming Mark Boyts to the Lake One team. Mark is our new Marketing Technology Implementation Specialist.

Mark Boyts

“My time so far at Lake One has been nothing short of exciting. For me, starting a new job is anxiety-provoking and takes a lot of perseverance and hard work,” said Mark. “At Lake one, my anxiety has quickly faded into a sense of teamwork with the Lake One team supporting me and guiding me through my initial weeks here.”

Mark has worked in the technology industry for the past six years. After graduating with a B.S. in Marketing Communications, his passion became combining his love for technology with his education in Marketing. Prior to Lake One, he worked as a Marketing Operations Specialist for Arcserve, a data backup and protection company. While there, he oversaw all operations processes and gained expertise in several automation software platforms, web development, and marketing technology stacks.

“Mark is a quick learner and has valuable experience with CRMs, our various partner platforms, and all things marketing tech. We’re excited to have him on the team,” said Rachael Cecko, Sr. Director of Operations at Lake One.

We couldn’t be more excited to have Mark aboard and are excited to see him continue to grow and flourish in his new position. Welcome, Mark!

From Intern to an Integral Team Member: Pouria Nastaean

This name and face might not be new to some of you, but this latest development should be. Pouria Nastaean, Lake One’s first-ever intern, has joined the Lake One team as an employee! Meet our new Digital Marketing Associate.

Pouria Nastaean

“They say you are the average of the people you spend the most time with. I’m glad to be surrounded by such a knowledgeable and goal-oriented team that has supported me through the start of my journey as an intern and into transition to an employee,” said Pouria. ” I couldn’t be more thankful to be a part of the Lake One family!”

Pouria joined the Lake One team in June of 2020. Prior to Lake One, Pouria worked as a freelance digital marketer. Working with small businesses and startups, Pouria specializes in paid media and marketing strategy. Pouria loves to take on new challenges and help businesses grow.

“We launched the Lake One internship program this summer and Pouria has set a high bar. His level of curiosity, accountability, and desire to learn, grow, and dig into challenges were immediately apparent,” said Ryan Ruud, Lake One’s Founder and CEO. “As he looks to pursue his degree in Management Information Systems at the Carlson School of Management we’re thrilled to have him continue on with us past his internship as a Digital Marketing Associate.”

Congratulations Pouria! We can’t wait to see what insights and innovations you’ll continue to bring to Lake One.

Lake One’s Rachael Cecko Becomes Senior Director of Operations

Never a shortage of fun and exciting things happening around Lake One! We are thrilled to announce and acknowledge the promotion of Rachael Cecko. Formerly our Director of Client Delivery, she is now officially our Senior Director of Operations.

Rachael Cecko, Lake One Digital Marketing

“I love my job and the Lake One team. I’m so fortunate to be able to say that! I’m grateful for the opportunity and can’t wait to see what the future brings,” said Rachael. “Not only do we have the best team, but we have the best clients. I’m looking forward to continued growth and partnerships as the Senior Director of Operations.”

Rachael Cecko joined the Lake One team in August of 2017. Prior to joining Lake One, Rachael obtained her Master’s in Mass Communications and got her feet wet in all things digital at an AdTech company, NativeX (acquired by Mobvista in 2016). At NativeX Rachael led strategic partnerships and technical onboarding initiatives for both the business and account development teams.

“I’ve had the pleasure of working with Rachael at both NativeX and now Lake One. She always has the client’s best interest at heart and works tirelessly to ensure they are happy and receive the absolute best,” said Tiffany Schultz, Lake One’s Director of Content Strategy and Promotion. “She is a tremendous asset to Lake One and I’m thrilled for her and this promotion!”

“Rachael has been with Lake One since its early days and worn about as many hats as I have,” said Ryan Ruud, Lake One CEO and Founder. “Her adaptability, willingness to take on new challenges and compassionate leadership is an extraordinary asset to the team. In her new position, adding operational responsibilities to her client services oversight, she’ll continue to add her unique touch to our organization as we continue to grow.”

Congratulations, Rachael! Thank you for all that you do for Lake One, our clients, and your colleagues. We can’t wait to see what greatness you’ll achieve next.