Lake One Becomes a Rybbon Agency Partner for Managing Clients’ Digital Rewards Programs

Minneapolis, MN: Lake One® announced today that they have officially become a Rybbon Agency Partner. Rybbon takes the pain and costs out of managing digital rewards and incentives with its leading all-in-one and global solution for sending, tracking and managing your rewards and e-gift programs. With this partnership, Lake One adds to their trusted technology ecosystem to further support their clients’ sales and marketing transformation needs.

“With our new partnership, Lake One gains the expertise and technology to help clients add firepower to their sales and marketing programs with personalized digital rewards and e-gifts,” says Bradley Blinn, Vice President of Strategic Partnerships at Rybbon. “With Lake One’s focus on tightly aligning strategy, technology and execution in their Marketing Sprints framework, e-gifting and rewarding will only help their clients grow faster in an increasingly digital world.”

Launched in 2014, Lake One has grown every year since with the belief that transformation is about taking one step at a time. As a virtual marketing team, based in Minneapolis, Lake One supports organizations who have complex buying processes including Technology, Manufacturing, Ecommerce, and professional services in Healthcare, IT and Staffing.

“As we saw sales and marketing teams look to overcome the challenges created by the rise of the global COVID-19 pandemic in 2020, our prospects and clients were asking us for help. They were looking to break through new barriers like losing the ability to meet face to face or a surge in remote working that made it harder to land calls and direct mail to contacts normally at an office. With our partnership with Rybbon, e-gifting helps break down barriers in digital selling, account based marketing and lead generation. Whether you’re sending a virtual gift card in place of a physical lunch for a sales meeting or an incentive to drive lead acquisition, e-gifting allows companies to react to the rapid digital transformation acceleration we’ve seen and will continue to see in the months and years ahead. We’re thrilled to partner with this leader in digital rewards.” says Ryan Ruud, CEO and Founder at Lake One.

egifting example

About Lake One: The Lake One team has been driving business impact for companies with complex sales processes in B2B and Ecommerce since 2014. Their team embeds (virtually) into client organizations to provide strategic, technical, and hands-on support, helping clients navigate sales and marketing transformation. They help organizations navigate sales and marketing technology decisions to deploy right sized tools that scale program performance.

About Rybbon: Rybbon puts the power of rewards to work for marketers and market researchers at 1000+ businesses. Its extensive catalog of digital rewards includes brands like Amazon and Uber Eats, as well as charities like World Food Program USA. Rybbon works great for international rewards programs, with options such as mobile wallet compatible Mastercard rewards that work in 150+ countries. Rybbon integrates with leading platforms like Marketo and HubSpot to make rewarding easy and automatic.

To learn more about Rybbon, please visit

Andrew Schulz Joins Lake One as Director, Demand Generation

Lake One announces the addition of Andrew Schulz as Director of Demand Generation, a new role for the rapidly growing modern marketing & sales transformation firm.

Schulz brings more than a decade of digital marketing, strategy, planning, and demand generation experience across a diverse set of B2B and B2C experiences from startups to enterprise.

At Lake One, Schulz will lead the development of performance marketing strategy, technology and execution in support of Lake One’s client programs.

“We’re super excited to have Andrew’s experience, energy and client passion on the team at Lake One,” says Ryan Ruud, CEO and Founder of Lake One.

“Too often performance marketing is seen as a standalone tactic. We hear people just looking for PPC help or a paid social campaign. We look forward to continuing to build this offering as part of our approach to an integrated sales and marketing transformation that drives growth amid rapidly changing buyer environments and expectations.” Added Ruud.

“When I was asked to join the Lake One team, I accepted without hesitation. Opportunities to join thought leaders like this are few. I’m excited to bring my experience and continue my digital growth around like-minded strategists.” says Schulz.

Mark Boyts Joins Lake One Team

If you subscribe to our Field Notes, you already know this exciting news. For those of you who don’t…. *drum roll*… please join us in welcoming Mark Boyts to the Lake One team. Mark is our new Marketing Technology Implementation Specialist.

Mark Boyts

“My time so far at Lake One has been nothing short of exciting. For me, starting a new job is anxiety-provoking and takes a lot of perseverance and hard work,” said Mark. “At Lake one, my anxiety has quickly faded into a sense of teamwork with the Lake One team supporting me and guiding me through my initial weeks here.”

Mark has worked in the technology industry for the past six years. After graduating with a B.S. in Marketing Communications, his passion became combining his love for technology with his education in Marketing. Prior to Lake One, he worked as a Marketing Operations Specialist for Arcserve, a data backup and protection company. While there, he oversaw all operations processes and gained expertise in several automation software platforms, web development, and marketing technology stacks.

“Mark is a quick learner and has valuable experience with CRMs, our various partner platforms, and all things marketing tech. We’re excited to have him on the team,” said Rachael Cecko, Sr. Director of Operations at Lake One.

We couldn’t be more excited to have Mark aboard and are excited to see him continue to grow and flourish in his new position. Welcome, Mark!

From Intern to an Integral Team Member: Pouria Nastaean

This name and face might not be new to some of you, but this latest development should be. Pouria Nastaean, Lake One’s first-ever intern, has joined the Lake One team as an employee! Meet our new Digital Marketing Associate.

Pouria Nastaean

“They say you are the average of the people you spend the most time with. I’m glad to be surrounded by such a knowledgeable and goal-oriented team that has supported me through the start of my journey as an intern and into transition to an employee,” said Pouria. ” I couldn’t be more thankful to be a part of the Lake One family!”

Pouria joined the Lake One team in June of 2020. Prior to Lake One, Pouria worked as a freelance digital marketer. Working with small businesses and startups, Pouria specializes in paid media and marketing strategy. Pouria loves to take on new challenges and help businesses grow.

“We launched the Lake One internship program this summer and Pouria has set a high bar. His level of curiosity, accountability, and desire to learn, grow, and dig into challenges were immediately apparent,” said Ryan Ruud, Lake One’s Founder and CEO. “As he looks to pursue his degree in Management Information Systems at the Carlson School of Management we’re thrilled to have him continue on with us past his internship as a Digital Marketing Associate.”

Congratulations Pouria! We can’t wait to see what insights and innovations you’ll continue to bring to Lake One.

Lake One’s Rachael Cecko Becomes Senior Director of Operations

Never a shortage of fun and exciting things happening around Lake One! We are thrilled to announce and acknowledge the promotion of Rachael Cecko. Formerly our Director of Client Delivery, she is now officially our Senior Director of Operations.

Rachael Cecko, Lake One Digital Marketing

“I love my job and the Lake One team. I’m so fortunate to be able to say that! I’m grateful for the opportunity and can’t wait to see what the future brings,” said Rachael. “Not only do we have the best team, but we have the best clients. I’m looking forward to continued growth and partnerships as the Senior Director of Operations.”

Rachael Cecko joined the Lake One team in August of 2017. Prior to joining Lake One, Rachael obtained her Master’s in Mass Communications and got her feet wet in all things digital at an AdTech company, NativeX (acquired by Mobvista in 2016). At NativeX Rachael led strategic partnerships and technical onboarding initiatives for both the business and account development teams.

“I’ve had the pleasure of working with Rachael at both NativeX and now Lake One. She always has the client’s best interest at heart and works tirelessly to ensure they are happy and receive the absolute best,” said Tiffany Schultz, Lake One’s Director of Content Strategy and Promotion. “She is a tremendous asset to Lake One and I’m thrilled for her and this promotion!”

“Rachael has been with Lake One since its early days and worn about as many hats as I have,” said Ryan Ruud, Lake One CEO and Founder. “Her adaptability, willingness to take on new challenges and compassionate leadership is an extraordinary asset to the team. In her new position, adding operational responsibilities to her client services oversight, she’ll continue to add her unique touch to our organization as we continue to grow.”

Congratulations, Rachael! Thank you for all that you do for Lake One, our clients, and your colleagues. We can’t wait to see what greatness you’ll achieve next.

Lake One’s Tiffany Schultz Enters VP Role for AdFed of Central MN Board

Lake One® announced today that its Director of Content Strategy and Promotion, Tiffany Schultz has stepped into the role of Vice President on the AdFed (American Advertising Federation) of Central MN Board of Directors. AdFed is a nonprofit 501(c)(6) organization comprised of business professionals in the sales, marketing, creative, publishing, print, radio, television, and photography industry.

AdFed of Central MN

Related Reading: Lake One Founder and CEO Joins PinkySwear Board

“Tiffany joined our organization in 2019 and from day one you could tell she was going to give it her all. Without hesitation, she jumped right into her role as the community connector and paved her own path. She wasn’t afraid of a challenge and learned to pivot as the year went on. In a year of change for our group, I can confidently say having Tiffany in the room made us better,” said Taylor Sellnow, Board President. “Her fortitude, creativity, and belief in the club made her a great candidate to fill the Vice President role for the 2020-2021 year. I’m so happy she said yes to this opportunity and I know once my presidency is up in 2021, the club will continue to be in great hands.”

AdFed of Central MN has monthly events to entertain, educate, and network. To learn more about the AdFed of Central Minnesota and how they got their start, click here.

“I had attended several AdFed events in the past and instantly felt a sense of belonging. When I was approached to take on a bigger role and join the board, there was no question. The same was true for the VP role. While 2020-2021 might look a little different than previous years, I’m excited to see what great things this group can accomplish together, ” said Tiffany. “Whether you attend events, are a member or you’re on the board, you’re surrounded by smart, creative people who all support one another and the hidden gem that is the creative community of Central Minnesota.”

“We’re thrilled to see Tiffany grow in her role and involvement with AdFed of Central MN. At Lake One she’s shown tremendous leadership and grit to tackling challenges of all shapes and sizes. A perfect addition to the AdFed Central MN leadership team!” said Ryan Ruud, Founder & CEO of Lake One.

Lake One Founder and CEO, Ryan Ruud Joins Pinky Swear Foundation Board

Lake One® announced today that their Founder and CEO, Ryan Ruud has accepted a board position with the Pinky Swear Foundation. Pinky Swear Foundation eases the financial and emotional impacts experienced by children with cancer and their families by providing basic needs support during a very challenging time. 

pinky swear foundation

“Ryan’s board service at Pinky Swear Foundation is an incredible combination of his professional and personal passions,” said Erica Campbell, Pinky Swear Foundation Executive Director. “He has been a powerful advocate for kids with cancer and their families for decades, and we are grateful for his strategic leadership and giving heart.” 

Lake One launched in 2014 and has grown every year since, with a belief that business can pursue both profit and purpose. As a virtual marketing team, based in Minneapolis, it supports B2B organizations with complex buying processes including Technology, Manufacturing, Clean Tech, Sustainability, and professional services in healthcare, IT, and staffing.  

“Lake One has been proud to partner with Pinky Swear Foundation since 2016. As a childhood cancer survivor myself, I know firsthand the impact of the support Pinky Swear provides to families in their darkest moments. It’s an honor to serve Pinky Swear’s mission.” says Ryan Ruud.

About Lake One: Founded in 2014, Lake One is a revenue operations and growth firm based in Minneapolis, MN. They partner with B2B organizations to compete and win online by planning, building and implementing aligned sales and marketing programs. They help organizations navigate sales and marketing technology decisions to deploy right sized tools that scale program performance. 

About Pinky Swear: Started in 2003, Pinky Swear Foundation eases the financial and emotional impacts experienced by children with cancer and their families by providing basic needs support during a very challenging time. Pinky Swear Foundation has provided more than $4.5 million in financial assistance and quality of life support. They’ve helped thousands of families whose children are bravely battling the ugliness of cancer. To learn more about the Pinky Swear Foundation and how they got their start, click here

How We Work from Home: 10 Tips from a Remote Marketing Team

As a virtual marketing agency, remote work has been part of our process and infrastructure at Lake One since day one. However, we know this transition doesn’t always come easy. It’s one thing to work from home but it’s entirely different to do so productively.  

work from home tips

Here are a few of our tried and true tips and tricks to help:

Dress for Success 

You won’t catch us wearing dress pants or ball gowns around the house, but waking up and changing into your “work” clothes provides that shift from home to work. We’re not saying ditch the yoga pants or comfy clothes, but wearing what you wore to bed can make it tougher to get into work mode. 


Set a Schedule

Especially in the early days of your transition, it’s good to stick to your regular routine, as if you were going to go into the office. One of the concerns we consistently hear about working from home is people not knowing when work ends and home begins. A schedule and a dedicated space can help you separate work and home life. 

Dedicated Space

If possible, have a spot where you can shut the door. Even a desk in a spare bedroom. That may not be possible in every situation, but having a space clearly marked as workspace when you work from home will also help with getting your headspace set for work. 

work from home tips

Set Boundaries with Friends and Family

Just because you work from home, doesn’t mean you’re not working. Make it clear to friends and family that you can’t just drop everything to meet for lunch or help them with an errand. It can be tougher with the family that lives with you. Having that dedicated workspace can help. Let your family know that when you’re in your “office” you’re not to be bothered. 

Take a Break

Some people are so worried that others will think they’re not working when they’re remote that they overcompensate and don’t take any breaks at all. That’s a recipe for burnout. Grab the coffee, go to the gym, eat your lunch, or go get the mail. Especially if these are things you did before you began working from home.

Get Out of the House

If you’re someone who isn’t easily distracted and can work from a coffee shop, we recommend getting out of the house and changing up the scenery every once in a while. If that’s not for you and you know you’ll be too distracted or spend all of your money on coffee, we recommend getting outside, taking a walk around the block, or check morning emails from your back porch. 

work from home tips

Play Some Music 

For some, listening to music while they’re working is far too distracting. But for those of you who are used to the white noise of an office: printers printing, people chatting, or keyboards clicking, the quiet that comes from working from home, might be too loud. We recommend listening to some music to drown out the quiet. Don’t just take our word for it, science says it’s beneficial. 

Take Advantage of Tools

Remote work today is significantly easier than it was 5, 10, and 15 years ago. Thanks to a ton of tools that make communication, collaboration, and management easier and still enable culture and comradery even when we aren’t all sharing the same space. Here’s our remote working stack. 



Slack chat is the core of our daily life. We break out channels by clients, work type and groups to keep everything organized. We also strive to inject some culture and fun with things like gifs and apps like hey taco

Project Management 


PM tools can provide visibility both internally and externally facing if needed. We’ve tried an endless number of them, Asana has been our ticket because of its flexibility and product vision. 


Google Suite

This very blog post was drafted by our entire team in a Google Doc. We couldn’t function without Google collaboration between our team and our clients.

Google Hangouts  & Zoom video 

Video conferencing is what powers all of our Daily Stand-Ups, Virtual Coffee Breaks and helps us facilitate virtual workshops and strategy sessions with our clients. 

Resource management

Harvest + Asana

Keeping track of workload and managing to expectations is key when your team is spread out. We rely on a combination of Harvest for time tracking and allocation and Asana for forecasting. 

Get moving

Sitting in front of your computer all day is brutal on your body.  Like number 6, taking breaks to stretch is also important. Here’ a great set of simple stretches you can do that will keep your loosen you up and keep you feeling great. 

Regular Check-ins

Set regular check-ins with your team. This can take a lot of forms. For us at Lake One, it’s a daily standup and a weekly run down. Our daily standup is a quick pulse on what everyone did the day before, what’s coming up and if there are any blockers that need to be addressed. Our weekly rundown is a strategic look at everything we’re working on. Clients, business development, marketing and operations. While these are meetings and designed to move our organization forward – it’s also a time for our team to interact with each other. We have a lot of Adhoc working sessions virtual as well. 

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Lake One Becomes a Platinum HubSpot Solutions Partner

Minneapolis, MN: Lake One®, a revenue operations and growth firm in Minneapolis, Minnesota, announced today that it has reached another new milestone as a HubSpot solutions partner, reaching platinum status. HubSpot’s growth platform lets your entire company work together — from marketing, to sales, to customer service. HubSpot works hand-in-hand with solutions partners to grow their businesses and their client’s businesses with software, services, and support.

Platinum HubSpot Solutions Partner

“Congrats to the Lake One team on accomplishing this milestone,” said Chris DiPietro, HubSpot Agency Partner Manager. “They join a select group of our solutions partners to obtain this status. It’s a testament to their revenue operations approach to marketing and sales alignment.”

Lake One launched in 2014 and has grown every year since. As a virtual marketing team, based in Minnesota, they support B2B organizations that have complex buying processes including Technology, Manufacturing, Clean Tech, and professional services in healthcare, IT, and staffing.  

 As a HubSpot solutions partner, they help these organizations make marketing their unfair advantage.

“We’ve gotten a lot of value out of being a HubSpot solutions partner,” says Founder & CEO, Ryan Ruud. “We couldn’t have reached this achievement without our great clients and support from the HubSpot team.” 

In addition to being a HubSpot solutions partner, Lake One is also a DataBox Premier Partner and a Certified LGBT Business Enterprise™.

“The HubSpot Solutions Partner Program is rich with talented inbound marketers. It takes hard work and dedication to reach platinum tier status, which is why I’m so thrilled to congratulate Lake One on this exciting achievement. I can’t wait to see what they’re able to achieve as part of the platinum partner community.” says Katie Ng-Mak, VP, Solutions Partner Program.

About Lake One

Founded in 2014, Lake One is a revenue operations and growth firm based in Minneapolis, MN. They partner with B2B organizations to compete and win online by planning, building and implementing aligned sales and marketing programs. They help organizations navigate sales and marketing technology decisions to deploy right sized tools that scale program performance. 

About HubSpot

HubSpot (NYSE: HUBS) is a leading growth platform. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, over 73,400 total customers in more than 120 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Comprised of Marketing Hub, Sales Hub, Service Hub, CMS Hub, and a powerful free CRM, HubSpot gives companies the tools they need to Grow Better.

HubSpot has been named a top place to work by Glassdoor, Fortune, The Boston Globe, and The Boston Business Journal. The company is headquartered in Cambridge, MA with offices in Dublin, Ireland; Singapore; Sydney, Australia; Tokyo, Japan; Berlin, Germany; Bogotá, Colombia; Paris, France; and Portsmouth, NH.

Learn more at

Lake One Becomes a Certified LGBT Business Enterprise™

Lake One® announced today they have officially become a Certified LGBT Business Enterprise™ through the National LGBT Chamber of Commerce (NGLCC). The NGLCC is the largest advocacy organization dedicated to expanding economic opportunities and advancement for LGBT people and the exclusive certifying body for LGBT-owned businesses. 

Certified LGBT Business

“We are so pleased to welcome Lake One to the ever-expanding network of NGLCC certified LGBT Business Enterprises and the hundreds of corporations and government agencies eager to put them to work,” said NGLCC Co-Founder and President Justin Nelson and CoFounder and CEO Chance Mitchell. “According to NGLCC’s groundbreaking America’s LGBT Economy report, America’s estimated 1.4 million LGBT business owners, many of them NGLCC certified, add over $1.7 trillion to the GDP and create tens of thousands of new jobs. We are proud to count Lake One among those who prove every day that LGBT businesses are the future of the American economy.”

Lake One is now eligible to participate in the NGLCC’s supplier diversity programs with the Fortune 500 and government agencies nationwide, can take advantage of the vast educational opportunities promoted by the NGLCC and can work to foster business-to-business relationships with other Certified LGBT Business Enterprise™ companies worldwide throughout the year.

Certified LGBT Business

“I’m honored to have Lake One join the ranks of NGLCC certified LGBT Business Enterprises. We join an economic force of LGBT owned businesses creating jobs and adding value to communities across the country. Diversity and impact are core to our DNA and this certification helps recognize those values,” says Ryan Ruud, Founder and CEO at Lake One. 

About Lake One: Founded in 2014, Lake One is a revenue operations and growth firm based in Minneapolis, MN. They partner with B2B organizations to compete and win online by planning, building and implementing aligned sales and marketing programs. They help organizations navigate sales and marketing technology decisions to deploy right sized tools that scale program performance. 

About NGLCC: The National LGBT Chamber of Commerce is the business voice of the LGBT community and the largest global not-for-profit advocacy organization specifically dedicated to expanding economic opportunities and advancements for LGBT people. NGLCC is the exclusive certification body for LGBT-owned businesses.