Learn how to make the switch to digital marketing. This checklist includes resources and insights to make sure your digital marketing program is all-encompassing, from social media to SEO. Grab your Checklist here.
Lead Generation Guide: Basics of Lead Gen
The biggest benefit of increasing your leads is that it increases your sales. More leads = more sales opportunities. This guide has all the ground-up basics to lead generation you need to know.
Lake One’s Guide to Lead Scoring
Everything from the very definition of Lead Scoring to the why, when, and how. This guide covers it all, including a step-by-step guide on how to implement your own Lead Scoring Model.
Sales & Marketing Alignment Guide
When sales and marketing are aligned, you can achieve harmony with your client-facing teams. Download this guide to learn how to get started.
How to Align Sales and Marketing to Achieve Total Buyer Engagement
Learn how to effectively align your sales and marketing teams to boost productivity and increase sales. The ebook offers tips and tricks for communication and unifying teams.
How to Pick the Best Digital Marketing Agency
There are thousands of agencies out there. So how do you pick the best digital marketing agency for your company? This guide breaks down the choice into a few easy steps to help you find, interview, and select a great agency.
Checklist: Inbound Marketing Must-Haves
You want to launch kick-ass inbound marketing campaigns the drive loads of leads and crush your sales goals, right? Download our free checklist to make sure all your inbound I’s are dotted and T’s are crossed so you don’t miss a beat. The checklist covers planning, setup, and goals
Turn Your Website Into A Lead Machine.
Your website is the hub of a modern business and modern, measurable marketing program. You drive traffic, collect leads and it’s the source of new revenue. How do you ensure a constant flow of new opportunity? Download our free guide chock full of tips, tricks, and ideas to to keep the opportunities flowing.
Ebook: The Path to Modern, Measurable Marketing
The internet, mobility and social media has transformed the way we communicate, find information and consume. For both B2B and B2C brands that has impacted the way we market and sell. At Lake One we call this new world, modern, measurable marketing.
Download our guide and learn how the world has changed and sales and marketing is adapting.
Worksheet: How to set SMART Marketing Goals
As you plan for a new year, quarter, or month, it’s time to determine your SMART marketing goals.
SMART is a methodology that helps you establish concrete and achievable goals. SMART stands for Specific, Measurable, Attainable, Relevant, and Time-bound. Download this free worksheet to help you summarize your goals, calculate the greatest need and set deadlines.