Have you ever visited a website that you can’t click out of fast enough? Maybe it has a poor user experience, hard to navigate, visually unappealing, or just not worth the eyeball-time? We’ve all been there. But why? We all know that a company’s website is its digital storefront. If that same company has an actual office, they likely, or hopefully, spent some time and money to make sure it looks nice and is a comfortable space for their employees and visiting customers. Their office should reflect their style, what they stand for, who they are, and what they do. The same could be said, if not more so, for their website. Here are some of our favorite B2B website examples.
If you’re not familiar with HubSpot, they offer a full stack of software for sales, marketing, and customer service. One of the reasons we love this site is because everything is laid out nicely, without attempting to overload the homepage with copy and leaves you unsure of where you should be looking. HubSpot displays the different subpages they’d like visitors to go to where you can find more details. We also like to say it passes the “blink test,” which means you can tell what they do or offer right away. The site is easy to navigate, not super content-heavy, and has enough icons, imagery, and multimedia to keep people engaged.
Say Hello to Trello. Trello is a project collaboration tool that uses boards, cards, and lists to help organizations or teams. What do we love about their site? You’re able to see how it works via interactive slideshows, which is a great way to keep visitors engaged while also showing how Trello works. It’s laid out in a simple way that’s easy to understand. With their minimal copy and a good balance of imagery that shows how to use Trello, they definitely make the enviable B2B website examples list.
DropBox has been around for a while, but we’re liking the new direction they’re trying to take. File storage and sharing are still a big focus, but now they’re introducing features similar to that of a project collaboration tool. When you first hit the homepage, it gives you the option to sign in or download. Once you scroll down, that falls away so your screen is freed up to learn more about DropBox. They also have another cool scrolling function that keeps the content on the left locked, while the pictures corresponding to it move on the right. Most people are already familiar with DropBox, so the site is simple and provides the necessary information upfront.
MailChimp is a marketing platform and CRM. They’re often associated with email marketing, but they’re much more than that. We like their site because it’s short and to the point. It offers the right balance of content and characters, without being distracting. The dropdowns at the top are easy to use and navigate to get you to their subpages. So while the homepage is short and sweet, the subpages provide much more in-depth information on what services they offer. The site also has fun colors without being too distracting.
Last, but certainly not least, is Asana. If you aren’t currently using Asana, you’ve at least heard of it. They are everywhere these days. Asana is a work management platform that teams use to stay organized, connected, and on track with their projects and workload. Why do we enjoy their site? As always, we love a site that’s easy to use, easy on the eyes, and easy to tell what they do at first glance. As with some of the other sites we like, Asana’s site also hosts helpful videos showcasing what they do and how to use their tool. Don’t even get us started on how user-friendly the actual app is to use.
Sensing a theme with these enviable B2B website examples? All five of them make it clear what they do right away, their sites are easy to navigate, most display videos, interactive slideshows, or images of some sort, and the homepages are all are pretty content light. They save the heavy stuff for the subpages. We also love that they keep users engaged with the right aesthetics, interactive media, and different characters and icons. If you’re looking to revamp your site and need a little inspiration, we recommend you take a look at these.