Most-Inspired Content Recommendations from Lake One’s Clients & Partners

January 3, 2019
Lake One
Lake One
Must read business Content

Each new year brings with it new goals and resolutions to propel us forward into growth both personally and professionally. So we asked our clients and partners, “What inspired you in 2018?” They replied with their favorite content recommendations and a line or two about why it made their list. From marketing and sales to life purpose, there’s something for everyone to fuel their inspiration into the new year.

Do yourself a favor and keep reading!

Inspired Content Recommendations

Turn your professional development aspirations into SMART goals!



Becoming Michelle Obama, by Michelle Obama
Recommended by: Beehive Strategic Communications

In Michelle Obama’s memoir, she chronicles the experiences that have shaped her—from her childhood on the South Side of Chicago to her years as an executive balancing the demands of motherhood and work, to her time spent at the world’s most famous address.

Crossing the Chasm, by Geoffrey A. Moore
Recommended by: Chris Knutson, TeamGenius

“Although popular in the startup community, this book is relevant for any marketer. The Whole Product concept is somewhat intuitive, but understanding it well is a game-changer!”

Drop the Ball, by Tiffany Dufu
Recommended by: Beehive Strategic Communications

In Drop the Ball, Dufu recounts how she learned to reevaluate expectations, shrink her to-do list, and meaningfully engage the assistance of others―freeing the space she needed to flourish at work and to develop deeper, more meaningful relationships at home.

Fanatical Prospecting by Jed Blount
Recommended by: Ryan Ruud, Lake One

“Marketing is only as good as its relationship with sales. Fanatical prospecting gives marketers a front row seat to the importance of the sales role and how marketing can support their sales partners across the aisle. For organizations that have sales and marketing organized together – this book only reinforces that it’s not sales or marketing – it’s sales and marketing.”

Never Lose a Customer Again: Turn Any Sale Into Lifelong Loyalty in 100 Days, by Joey Coleman
Recommended by: Garrio Harrison, Fueled Collective

“In Never lose a Customer Again, Joey Coleman shares best practices marketers with a CRM can put in place to turn their prospects into brand ambassadors.”

Sapiens: A Brief History of Humankind, by Yuval Noah Harari
Recommended by: Beehive Strategic Communications

This book is a narrative of humanity’s creation and evolution that explores the ways in which biology and history have defined us and enhanced our understanding of what it means to be “human.” One hundred thousand years ago, at least six different species of humans inhabited Earth. Yet today there is only one—homo sapiens.

The Go-Giver, by Bob Burg and John David Mann
Recommended by: Jennifer Zick, Authentic Brand

“I love summertime in Minnesota, when half-day Fridays and long cabin weekends come around. That’s when I finally kick back and catch up on my reading. 2018 was a great summer for diving in on a few business and leadership books. One of the books I most enjoyed was “The Go-Giver” by Bob Burg and John David Mann. This book was a two-hour read that tells a great little story centered on the power of generosity. The fictional narrative features a young, driven professional – a true “go getter” – who seeks out advice on how to succeed in his career. What he learns along the way is not at all what he expected, but so much more. This book was especially meaningful to me, as I read it just one year into launching my business, and having experienced first-hand the principles of generosity at play in my life and work. I highly recommend this book to any “go getter”!”


inspired reading recommendations


EOS Worldwide Visionary Mike Paton on the Value of Taking Team Meetings Offsite
Recommended by: Garrio Harrison, Fueled Collective

In this blog post, Mike Paton shares best practices for planning effective offsite meetings and also covers why you should never, ever, have an annual or quarterly meeting onsite.

Julie Lindahl Blog
Recommended by: Beehive Strategic Communications

Julie is an author, storyteller and activist who lives in Sweden. She is also a contributor to WBUR Cognoscenti and has been featured on National Public Radio. Read her philosophical approach to life on her blog.

Mark Manson, Life Purpose
Recommended by: Claudia Revermann, Lucent Tax Relief

This is my all time favorite. I’ve found this truly inspirational in a way that cuts through the touchy feeling “finding your why” fad and gets to the down and dirty basics of exploring what makes you tick and why things are important to you.”

Marketing Has a Best Practices Problem
Recommend by: Ryan Ruud, Lake One

“I’ve seen too many marketing programs fall off the rails because they’ve ended up chasing something new without giving any thought to ‘is this right for us? Based off of what we know about our buyers.”

Meet the New Freshmen in Congress: More Democrats, Diversity and Women
Recommended by: Beehive Strategic Communications

The congressional freshman class of 2019 is the most racially diverse and most female group of representatives ever elected to the House. The group includes the first Native American congresswomen and the first Muslim congresswomen. This article breaks down the newest faces in congress.

The 9 Habits of Highly Successful Content Creators
Recommended by: Rachael Cecko, Lake One

“This is a recent HubSpot article, but it quickly became my favorite for 2018. Creating content can be intimidating, but it’s such a key piece of what we do. I love how this article empowers you through practical advice to become a better content creator.”

The Difference Between Amateurs and Professionals
Recommend by: Chris Knutson, TeamGenius

“I love the contrasts between the behaviors of amateurs and professionals. I re-read this article a couple times a year and ask myself the two food for thought questions at the end, which is an exercise I’d recommend to anyone.”

Women of Color Mark History at the 2018 Midterm Elections!
Recommended by: Beehive Strategic Communications

Before election day hit, history had already been made this midterm cycle. Read all about the women of color who officially made history on election day.  

Feeling inspired? Put your aspirations to paper with our SMART Goals Worksheet.

inspired reading recommendations


Oprah’s SuperSoul Conversations
Recommended by: Beehive Strategic Communications

This podcast is Oprah’s personal selection of her interviews with thought-leaders, best-selling authors, spiritual luminaries, as well as health and wellness experts. The goal of the podcast is “to light you up, guide you through life’s big questions and help bring you one step closer to your best self.”

Pod Save America
Recommended by: Beehive Strategic Communications

According to the website, Pod Save America is “a political podcast for people not yet ready to give up or go insane. A no-bullshit conversation about politics hosted by Jon Favreau, Jon Lovett, Dan Pfeiffer and Tommy Vietor.”

Seth’s Godin Podcast, Akimbo
Recommended by: Don Ball, Fueled Collective

Seth Godin’s podcast is killer. He’s moving from marketing guru to just plain guru – especially as evidenced by his interview with Krista Tippett for her On Being show.

The future of Coworking
Recommended by: Garrio Harrison, Fueled Collective

The Fueled Collective CEO, Kyle Coolbroth, discusses the future of work and entrepreneurship with podcast host Jamie Russo. He also shares about his coworking story, his first space, and the vision for Fueled Collective.

The Tim Ferriss Show: Derek Sivers on Developing Confidence, Finding Happiness, and Saying “No” to Millions
Recommended by: Chris Knutson, TeamGenius

“One of my all-time favorite Tim Ferriss Show episodes, Derek is brilliant and this episode is full of business and life wisdom. It’s from 2015 but earns a repeat listen by me about once a year.”

Smart Goals Worksheet Template