A well-developed strategy to generate leads for technology companies can make all the difference between its success and failure.
Technology companies are constantly searching for new and innovative ways to attract new clients to their websites and to engage them in all steps of their search until the desired conversion.
Looking to attract new clients? This blog is for you. Discover some of the industry’s best lead generation tips for technology companies.
Lead Generation Tips for Technology Companies: How does it work?
Lead generation happens when a potential client provides tech companies with their contact information, like name, phone number, email address, and phone number, among others, in exchange for a demo, a quote, etc.
According to HubSpot, lead generation attracts prospects to your business and increases their interest through nurturing, all with the end goal of converting them into customers. Some ways to generate leads are through job applications, blog posts, coupons, live events, and online content.
This process is essential for the company since it allows you to identify the client’s interest in your service and product. It can give you an insight into your conversion. It will provide you with data that tells you what that potential client likes, want, and doesn’t know.
Also, it can help you refine your strategy and optimization solutions for your business.
A good metric to know if your lead generation strategy is adequate is looking at your conversion rate. If it is good, it tells you that your promotion is attractive to your persona.
4 Lead Generation Tips for Technology Companies
Now that we have covered the importance of generating leads for your business let’s dive into a few tips to help you achieve your goals.
1 – Provide quality information
Yes, you’ll want to provide quality information while respecting your potential client and their journey.
It’s impossible to communicate with a client if you do not know who you are talking to. That said, the first step you should take is to establish a client persona for your business. Without this information, you will be talking to either everyone or no one, which will be a waste of capital.
With a defined persona, you can create quality content and share it through the channels your clients will most likely hang around, such as Facebook or YouTube. Also, take into consideration your client’s decision-making journey. Generally, there are four steps that you can take to generate a lead or a conversion for your technology company, including:
- Learning and discovery
- Problem recognition
- Solution considerations
- Buying decision
With that predefined data, you can create a robust strategy that helps you develop high-quality content focused on generating leads.
2 – Bet on rich content
The best hook to generate leads is the creation of rich materials that align with your marketing strategy. This content works as billboards, so they need relevant content to stimulate the persona’s interest. Examples include eBooks, webinars, research, infographics, and blog posts.
Infographics, for example, the more suited they are to your audience, with eye-catching visuals and texts, the more likely people will be to engage with them. eBooks are excellent tools for creating authority.
Trials and webinars are other materials that can contribute to lead generation for tech companies. A trial allows a client to try the product for free for a limited time, which can assist a client in making the final decision since they will know how the product works and can help them solve their problems.
Webinars are live or recorded online events, commonly used as a sales strategy, with a potentially low cost since all you need is a computer and a camera.
Blogs are still one of the most successful tools for generating leads. They allow the reader to learn more about an exciting topic and give you data that will assist you in creating future articles.
3 – Utilize call-to-actions
We have seen multiple marketing campaigns where the tech company forgets to add a crucial element to their campaigns, a compelling call-to-action to drive potential customers to your landing page. Your persona will define your call-to-action or CTA.
A mistake we usually see is driving a potential customer to the homepage of your website. For the CTA to drive good results, it should send the users to a specific landing page. For example, if you want to offer an e-book, a downloadable link must be present on that landing page.
4 – Invest in Paid Media campaigns
Another strategy that can help boost lead generation for your technology company is to invest in paid media campaigns, such as Google Search, Google Display, Facebook/Instagram, LinkedIn, etc. After all, people need to be able to find you online.
For your campaigns to be successful and to start seeing an increase in lead generation, you need to encompass all the tips listed above. Have a well-structured campaign with keywords, text ads, images, videos, and CTAs relevant to your persona that will identify with your business, services, and products and will most likely take the desired action to convert.
Custom Lead Generation Tips for Technology Companies with Lake One
There are a variety of strategies, advice, tips, or ideas on how to boost your lead generation marketing campaigns.
Here at Lake One, we help you in your paid media and marketing efforts, such as finding your persona, brainstorming and creating rich content, and managing your paid media efforts. Contact us today!