Over the last decade, marketing for manufacturers and industrial organizations has gotten a lot harder. While the industry is still heavily relationship-driven, like every other vertical it’s been affected by digital disruption.
sales and marketing alignment
Make marketing your firm’s unfair advantage
B2B buyers are empowered with more data than ever and shopping experiences in our consumer lives are informing our expectations in our business lives.
To compete, manufacturers who are winning are building a revenue operations machine with aligned sales and marketing strategy and technology to automate and support the complexities of their customer channels.
a proven process
Plan, build and activate modern manufacturing marketing
From CRM and marketing automation to campaign management and optimization – our proven process helps manufacturing and industrial companies plan, build and activate modern marketing programs with the revenue operations infrastructure they need to compete in today’s marketplace, drive qualified pipeline and scale sales and marketing operations.
Research Your FieldGuide
Our process for developing a data-driven strategy puts your ideal buyers at the center of all your SaaS marketing efforts.
Build Your Basecamp
We will work to align sales and marketing, set goals, audit and repurpose content, audit sales, and marketing technology, and implement marketing and advertising technology to nurture and personalize experiences.
Activate Marketing Sprints
We believe in agile marketing and our marketing sprint methodology helps us accomplish that.Our marketing sprints run on a rolling 90-day timeline. Within that time, we will launch persona and lifecycle driven marketing programs and review cadence.
insider secrets
We share what we know with top marketing publications
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[Lake One] helped our company in the early stages of selecting our new CRM and continued to be a fantastic partner to help us implement the solution. Their dedication and knowledge has been key to our success working with HubSpot. Here at Polywater we all love working with LakeOne.
Erik Freyser •
COO, President – American Polywater Corporation
online assessment
Sales & marketing alignment
When proper sales and marketing alignment (smarketing) occurs, leads can be generated, passed along, and closed in a seamless, efficient process.
How aligned are your sales and marketing teams? Take our online assessment to find out.
