Stop, stay the course or alter path?
Navigating uncharted waters
When crisis strikes it’s jarring. For business – it’s stressful. Uncertainty sets in. Anxiety ramps. NO matter the situation, questions inevitably surface around marketing. Do we stop? How do we pivot? How do we adjust in real-time to changing policies? While each crisis comes with its own unique set of challenges – we’ve compiled some timeless resources to help you better navigate the uncharted waters of crisis and how it impacts marketing and business development.
Adjusting your model
Getting your business online fast
Many B2B organizations rely on relationship building. When you suddenly can’t meet face to face – you’re left with a need to quickly get your business operational online – fast. Review our guide, a practical checklist of the essentials to help get your business online quickly so you can keep building and managing relationships when meeting face to face isn’t possible.
Audit marketing in flight
Marketing automation crisis checklist
A lot of organizations already have their marketing machines running. When a crisis strikes,take a measured approach and audit what you have in flight. Don’t just stop everything – and don’t let it run as business as usual. Use our marketing automation crisis checklist for some key areas to audit along the way.
Social Media and Digital Advertising in Crisis
There is an enormous amount of eyeballs on the internet right now. While it maybe tempting to highjack traffic, it’s important to make sure you’re adding value to the discussion and most importantly not running afoul of any of the tech companies adapting policies around marketing and communicating about COVID- 19. Here’s a few policies to monitor and be aware of.
Webinar & workshop
Marketing in a crisis
Ryan Ruud, Founder & CEO of Lake One, a Minneapolis MN Marketing and Growth Firm, shares strategies and resources to help you better navigate the uncharted waters of crisis and discusses adapting to impact on marketing and business development.
Interested in having Ryan share these insights with your organization?
Blogs, tools & panel discussions
- Hubspot Solutions Partners Share Strategies for Marketing in a Crisis
- Onboarding Remote Employees: How to Build Culture, Rapport & Support
- Trade Show Canceled? 5 Strategies to Keep Your Pipeline Active
- Business Continuity and Crisis Communication
- Virtual Panel Discussion: Marketing Pros on Adapting your Event Strategy