Andrew Schulz

Director, Demand Generation

Andrew joined Lake One in November of 2020. He began his digital career in e-commerce where he helped manage multi-channel growth strategies for a complex apparel brand. After eight years, Andrew was eager for new challenges, so he decided to jump into the agency world. Since then, he’s worn a lot of hats managing teams responsible for everything from paid media to content.

Andrew received his MBA in 2011 with a concentration in marketing and management. Andrew has a knack for solving complex business challenges and is passionate about driving growth for his clients.

When not at work, Andrew enjoys staying active in the gym and outside, or planning his next traveling adventure.

Mark Boyts

Mark Boyts

Marketing Technology Specialist

Mark Boyts joined Lake One in September of 2020 as the Marketing Technology Implementation Specialist. Mark has worked in the technology industry for the past six years. After graduating with a B.S. in Marketing Communications, his passion became combining his love for technology with his education in Marketing. Prior to Lake One, he worked as a Marketing Operations Specialist for Arcserve, a data backup and protection company. While there, he oversaw all operations processes and gained expertise in several automation software platforms, web development, and marketing technology stacks.

Mark enjoys complex problem solving and always welcomes new challenges. He takes joy in looking toward the future and the technologies that it will produce. Outside of work he likes to watch and play soccer, travel and explore new places, and be out on the lake.

Pouria Nastaean

Pouria Nastaean

Digital Marketing Associate

Pouria Nastaean joined the Lake One team in June of 2020 as an intern and transitioned into Lake One’s Digital Marketing Associate in August 2020. Prior to Lake One, Pouria worked as a freelance digital marketer. Working with small businesses and startups, Pouria specializes in paid media and marketing strategy. Pouria loves to take on new challenges and help businesses grow.

Outside of work, Pouria is a full-time student studying MIS (Management Information Systems) at the University of Minnesota-Carlson School of Management. When he’s not studying or working on paid media campaigns, you’ll find him traveling, playing soccer and learning new things.


Rachael Cecko, Lake One Digital Marketing

Rachael Cecko

Senior Director of Operations

Rachael Cecko joined the Lake One team in August of 2017. Prior to joining Lake One, Rachael obtained her Master’s in Mass Communications and got her feet wet in all things digital at an AdTech company, NativeX (acquired by Mobvista in 2016). At NativeX Rachael led strategic partnerships and technical onboarding initiatives for both the business and account development teams.

At Lake One you’ll find Rachael keeping projects to task, rocking Asana, and elbows deep in sales in marketing alignment. Outside of work, you can find Rachael chasing after her three children alongside her husband, in her flower beds, or watching the occasional Hallmark movie.

Ryan Ruud

Ryan Ruud

Founder, CEO

Ryan Ruud is the Founder & CEO of Lake One, a digital growth firm that helps brands plan, build and manage tech-enabled marketing and sales programs. He started the firm in 2014 and has led it through double digit growth every year since, attracting funded startups to enterprise clients across a diverse industry set. 

Prior to launching Lake One, Ryan established his career by merging a love of storytelling and content with an insatiable curiosity for technology. With roots in broadcast journalism, he cut his teeth in both radio and tv studios while earning his Bachelors and Masters in Journalism and PR respectively. 

His marketing career took him from leading PR & Communications for AdTech company, NativeX (acquired by Mobvista in 2016), establishing Digital Marketing for B2BEcommerce SaaS Company Four51 (acquired by Sitecore 2021), to building and managing a Digital Marketing and Demand Generation Credit Union Service Organization (CUSO) for some of the country’s largest credit unions prior to starting Lake One.


You’ll find Ryan’s contributions on business, marketing, and life in a variety of Publications including CMS Wire, Business 2 Community, Social Media Examiner and more.