Brian Potter

Brian Potter

Digital Marketing Account Manager

Brian joined Lake One in April 2022 as a Digital Account Manager. Before entering the marketing world, Brian studied financial management and worked in the banking industry for four years. He had a growing interest in marketing and freelanced on the side, where he consulted perspective soccer players and created highlight videos for them. After teaching himself a myriad of digital marketing skills, he made the full-time switch to the digital marketing industry. 

Kicking off his marketing career as a Digital Marketing Account Manager for agencies, he gained the opportunity to develop widespread knowledge and fine-tune his skillsets. Since his last four years in digital marketing, he has been a CMO for a sports tech startup and worked for an agency specializing in the sustainable energy space. Now at Lake One, he works with many industries. 

When Brian isn’t crushing market strategies, he’s coaching youth soccer clubs or out on the field himself! 

John Campos

John Campos

Paid Media Specialist

Born in Brazil, John moved to Florida, where he attended Florida Institute of Technology and graduated with a degree in Business Marketing. He has 7 years of experience in paid ads and started his marketing career at Hibu where he served as a Senior Digital Marketing Consultant. It was at Hibu that his passion for paid advertising ignited. After four years, he transitioned to a Digital Marketing Specialist at AMPERAGE Marketing & Fundraising, fully immersing himself in all things paid ads. Three years later he was ready to make a change and join the Lake One team. 

John is a highly talented Paid Media Strategist with Lake One. As a continuous learner, his expertise involves always staying on top of platform changes and evaluating their impact on performance. Problem-solving is nothing new to John either – he enjoys analyzing data sets to solve complex campaign challenges for his clients.

When he’s off the clock, you can find John spending time with his wife and daughter, catching up on the latest soccer match, or at your local Crossfit gym. 

Chance Douglass

Chance Douglass

Digital Marketing Analyst

Chance joined Lake One in January 2021 as an intern and came on as a full-time employee in March of 2022. Chance attended Truman State University where she obtained a Bachelor’s degree in Business Administration with a concentration in Marketing. After graduation, Chance had a growing interest in digital marketing. She was initially attracted to SEO, but after further exploration, grew to love paid media and analytics. Now, Chance is using her sharp attention to detail in Lake One’s insights and reporting. 

Outside of work you can find Chance walking her dog, Boomer, killing it at the local recreation soccer league, or embarking on her latest abroad exploration.

Meredith Garner Headshot

Meredith Garner

Digital Marketing Account Manager

Meredith is a West Virginia native who resides in Owensboro, Kentucky, with her fiance, Anthony, and two sassy miniature dachshunds, Mia and Mocha.

When she’s not crushing goals with clients, you can find her lifting at the gym, enjoying a cup of coffee, or hiking outdoors. Meredith always appreciates a good pun and is working towards becoming a nationally qualified bodybuilder.

Meredith Garner is a Digital Marketing Account Manager with Lake One who effectively manages client engagement from strategy, deliverables, and results. It’s her priority to be the primary contact for clients while attentively supporting her account management team.

Meredith specializes in project management, social media management, copy editing, strategic content development, and email marketing campaigns. With the experience of managing various high-level clients simultaneously and publishing hundreds of written materials, Meredith enhances her client’s online presence sky-high through social media, email marketing, PPC, and website development.

Meredith intends to keep an open mind to learn more opportunities every day. She believes it’s essential to make a positive impact while cultivating solid relationships through an understanding and willingness to help others.

Andrew Schulz

Director, Demand Generation

Andrew joined Lake One in November of 2020. He began his digital career in e-commerce where he helped manage multi-channel growth strategies for a complex apparel brand. After eight years, Andrew was eager for new challenges, so he decided to jump into the agency world. Since then, he’s worn a lot of hats managing teams responsible for everything from paid media to content.

Andrew received his MBA in 2011 with a concentration in marketing and management. Andrew has a knack for solving complex business challenges and is passionate about driving growth for his clients.

When not at work, Andrew enjoys staying active in the gym and outside, or planning his next traveling adventure.

Mark Boyts

Mark Boyts

Marketing Technology Specialist

Mark Boyts joined Lake One in September of 2020 as the Marketing Technology Implementation Specialist. Mark has worked in the technology industry for the past six years. After graduating with a B.S. in Marketing Communications, his passion became combining his love for technology with his education in Marketing. Prior to Lake One, he worked as a Marketing Operations Specialist for Arcserve, a data backup and protection company. While there, he oversaw all operations processes and gained expertise in several automation software platforms, web development, and marketing technology stacks.

Mark enjoys complex problem solving and always welcomes new challenges. He takes joy in looking toward the future and the technologies that it will produce. Outside of work he likes to watch and play soccer, travel and explore new places, and be out on the lake.

Rachael Cecko, Lake One Digital Marketing

Rachael Cecko

Senior Director of Operations

Rachael Cecko joined the Lake One team in August of 2017. Prior to joining Lake One, Rachael obtained her Master’s in Mass Communications and got her feet wet in all things digital at an AdTech company, NativeX (acquired by Mobvista in 2016). At NativeX Rachael led strategic partnerships and technical onboarding initiatives for both the business and account development teams.

At Lake One you’ll find Rachael keeping projects to task, rocking Asana, and elbows deep in sales in marketing alignment. Outside of work, you can find Rachael chasing after her three children alongside her husband, in her flower beds, or watching the occasional Hallmark movie.

Ryan Ruud

Founder, CEO

Ryan Ruud is the Founder & CEO of Lake One, a digital growth firm that helps brands plan, build and manage tech-enabled marketing and sales programs. He started the firm in 2014 and has led it through double digit growth every year since, attracting funded startups to enterprise clients across a diverse industry set. 

Prior to launching Lake One, Ryan established his career by merging a love of storytelling and content with an insatiable curiosity for technology. With roots in broadcast journalism, he cut his teeth in both radio and tv studios while earning his Bachelors and Masters in Journalism and PR respectively. 

His marketing career took him from leading PR & Communications for AdTech company, NativeX (acquired by Mobvista in 2016), establishing Digital Marketing for B2BEcommerce SaaS Company Four51 (acquired by Sitecore 2021), to building and managing a Digital Marketing and Demand Generation Credit Union Service Organization (CUSO) for some of the country’s largest credit unions prior to starting Lake One.

Contributor

You’ll find Ryan’s contributions on business, marketing, and life in a variety of Publications including CMS Wire, Business 2 Community, Social Media Examiner and more.