Born in Brazil, John moved to Florida, where he attended Florida Institute of Technology and graduated with a degree in Business Marketing. He has 7 years of experience in paid ads and started his marketing career at Hibu where he served as a Senior Digital Marketing Consultant. It was at Hibu that his passion for paid advertising ignited. After four years, he transitioned to a Digital Marketing Specialist at AMPERAGE Marketing & Fundraising, fully immersing himself in all things paid ads. Three years later he was ready to make a change and join the Lake One team.
John is a highly talented Paid Media Strategist with Lake One. As a continuous learner, his expertise involves always staying on top of platform changes and evaluating their impact on performance. Problem-solving is nothing new to John either – he enjoys analyzing data sets to solve complex campaign challenges for his clients.
When he’s off the clock, you can find John spending time with his wife and daughter, catching up on the latest soccer match, or at your local Crossfit gym.