What We Do

Lake One partners with B2B companies to make impactful and business-transforming changes to sales and marketing strategy, technology, and execution.

Sales & marketing strategy, technology, and execution

Lake One is with you through every step of your sales and marketing transformation. We dream up ideas that’ll drive business results, make them possible through technology, and bring them to life using the right tactics for you.


Your success is our success, so we treat it like that. We take quick action — but we ground it in research. We don’t just prescribe one-size-fits-all tactics. We get to know your business challenges and then plan how we’re going to solve them. The output is a Lake One Field Guide, your digital marketing strategy documented to guide you forward.


Click image to view sample Field Guide


Using what we learn during our strategy sessions, we vet the vast digital ecosystem for you and make recommendations on the technology that will impact your business the most. Then we help you implement and use the tools to their fullest potential.

  • HubSpot
  • Salesforce
  • Vidyard
  • Google Ads
  • Facebook Ads
  • Linkedin Ads
  • Insycle
  • Databox
  • PieSync
  • Asana
  • Callrail
  • KickBox
  • Leadfeeder
  • Mailchimp
  • AdRoll


Once we have the strategy and tools in place, we bring everything together to launch, run, and optimize your sales and marketing programs. These programs (“smarketing sprints”) typically include a variety of tactics like content, email, video, digital PR, paid media, and more.

How We Do It

The Transformation Framework

  1. Set strategy through embedded discovery
    We partner closely with your team to get to know your business from the inside out. Then, we provide strategic recommendations tailored to you. You’ll start to think of us as an extension of your team.
  2. Implement digital toolkit
    We help you implement the digital tools you need to turn your sales and marketing strategy from an idea into an organized reality. HubSpot, Asana, Vidyard, and Databox are a few of our favorites.
  3. Align sales & marketing
    When sales and marketing teams are in sync, growth happens. We call this smarketing. We ensure that sales and marketing are on the same page through workshops, documentation, and goal-setting.
  4. Launch smarketing sprints
    Once your teams are aligned, we execute your sales and marketing programs. We run quarterly sprints for your team that help you generate and nurture the right leads — and equip your sales team with the resources needed to close deals.
  5. Review, iterate, and improve
    We provide regular reporting to assess your progress and make recommendations on changes we can make to improve. We're results driven, so we don't shy away from using numbers to guide us.

Committed to driving impact

Lake One is committed to making a difference, both for our clients and the world. We’re a trusted, transparent, and collaborative partner doing our part to grow your business and leave the world a little better than it was before. Get to know us to discover if we might be a good fit for your business.


A toolkit assembled to support you

When we get certified in a tool, it’s because we believe in the value it can generate for your business. Our technology certifications and partnerships will help you align sales and marketing, run effective smarketing programs, reach more customers, and measure your performance.

Technology needs to add value and not just add another subscription cost. Learn more about how we think about solving sales and marketing problems with strategy and technology in our discussion with Alex Glenn.


Lake One is certified with:

Vidyard Partner AgencyMailchimp Partner