Planning

Leverage Lake One’s modern, measurable process to research, plan, and document a strategy to grow awareness, drive demand, and increase prospect contact for your organization. The end result is a complete strategy created by a unified team.

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Digital Marketing Strategy

The Lake One FieldGuide clearly lays out the action steps needed to build your Conversion Funnels. It also identifies any Awareness Stage assets like eBooks, calculators, or FAQs that should be created to launch your Marketing Campaigns.

Your FieldGuide is critical for success and covers the following:

  • Competitive analysis – qualitative & quantitative – of top 3 competitors
  • Develop and document 2-3 personas
  • Keyword research
  • Persona centered content calendar
  • Content offers outlined
  • Blog campaigns outlined
  • Persona centered lead nurturing sequences
  • Persona “watering holes” – websites & social communities they congregate
  • Initial digital PR hitlist

The FieldGuide Process

FieldGuides, on average, take 4 -6 weeks to develop

Week 1: we’ll meet with your team for a guided, in-depth discussion around your brand, market, competitions, buyers, sales process and more.

Week 2: if needed we’ll conduct persona interviews to augment additional research while developing persona stories.

Week 3: we’ll conduct competitive research and keyword research

Week 4: we’ll map our research into full-funnel content recommendations designed to attract buyers and pull them through the buyer’s journey

Week 5: collate our findings

Week 6: present our findings and lead another team discussion on next steps.

Inspiration is the most important part of our digital strategy.

- Paull Young, Charitable GIving Lead, Facebook

Inspiration is the most important part of our digital strategy.

- Paull Young, Charitable GIving Lead, Facebook

See what's included in a Lake One FieldGuide.

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