Digital PR

From headlines to trending, leverage the new rules of PR to drive demand. Thanks to technology, anyone can turn themselves into a publisher. As a result, PR has evolved. Leverage our roots in journalism to engage a bustling new industry of bloggers, niche news websites, and social media influencers alongside traditional media.

Digital PR & Outreach Services

At Lake One we think digital PR is as much a marketing strategy as it is a communications strategy. When it comes to building your thought leadership, driving demand, and growing your organic search presence, PR takes center stage.

Our approach to digital pr includes:

  • Influencer and blogger relationships
  • Earning and promoting guest content
  • Traditional media relations

Here’s what we do:

  • Strategic planning

    A deep dive into your industry, product, and competitors to identify and define your highest value audiences, what makes them tick, and where they hang out.

  • Media planning & outreach

    We’ll develop and maintain influencer/media lists and conduct ongoing outreach aligned with your content editorial calendar and business needs.

  • Insights & analysis

    On a regular basis, we’ll measure and analyze outreach efforts. Through advanced tracking, we’ll monitor organic search rankings and outreach conversions and successes.