From headlines to trending, leverage the new rules of PR to drive demand. Thanks to technology, anyone can turn themselves into a publisher. As a result, PR has evolved. Leverage our roots in journalism to engage a bustling new industry of bloggers, niche news websites, and social media influencers alongside traditional media.
At Lake One we think digital PR is as much a marketing strategy as it is a communications strategy. When it comes to building your thought leadership, driving demand, and growing your organic search presence, PR takes center stage.
A deep dive into your industry, product, and competitors to identify and define your highest value audiences, what makes them tick, and where they hang out.
We’ll develop and maintain influencer/media lists and conduct ongoing outreach aligned with your content editorial calendar and business needs.
On a regular basis, we’ll measure and analyze outreach efforts. Through advanced tracking, we’ll monitor organic search rankings and outreach conversions and successes.
