Email

We know, we know, we know. We hate email as much as you do. But here’s the deal. It’s still one of the most effective components of a modern marketing program. The reason we all love to hate it, is because there are too many people doing it wrong.

Email Marketing

At Lake One we won’t help you send emails to bought lists. But we will help you build and segment a home-grown list, delivering high-value information at the right time. Whether we’re nurturing prospects, engaging customers, or onboarding users, email is a key engagement and conversion tool in our marketing programs.

Account Setup

No accounts? No problem. We’ll help you find the best email platform for your business needs, get the accounts set up and operating in no time.

Campaign Setup

From one-off to a series of campaign initiatives, email marketing is still one of the highest converting marketing channels. We help create, launch and test campaigns and campaign creative

Nurturing Emails

The workhorse of a successful inbound campaign is nurturing – or drip campaigns. Depending on your marketing technology capacity, we help plan, create, launch and test campaigns designed to move your subscribers from one event to another. First-time buyers, repeat buyers, referrals and more.

Insights & Analysis

We’ll provide ongoing tactical and strategic planning email performance and provide regular insights and reports

Lake One supports a variety of email platforms including:

  • Hubspot
  • Mailchimp
  • Active Campaign
  • Constant Contact
  • Campaign Monitor
  • and more