WHAT WE DO >> INBOUND MARKETING

Attract, delight, and engage your customers by partnering with Lake One, a certified HubSpot Solutions Partner skilled at using the inbound marketing methodology.

Inbound marketing services

Lake One helps you drive traffic, generate leads, and increase revenue by attracting customers through content and nurturing relationships through sales and marketing aligned (“smarketing”) programs.

INPUT STRATEGY

To build your inbound marketing program, we

 

  • Create a strategy and plan based on research we conduct about your buyers, competitors, and search engine opportunities
  • Get your CRM and marketing technology (usually HubSpot) set up and running smoothly
  • Execute and manage your quarterly smarketing sprints, helping you deliver targeted content to the right people at the right time

OUTPUT

Awareness, leads, closed deals

 

A strategic inbound marketing program, running seamlessly through HubSpot to build awareness, generate leads, and help you close deals/

RESULTS

What’s included with Lake One inbound marketing

We start by conducting research to create a Field Guide, Lake One’s method for documenting your inbound marketing strategy and plan. We outline recommended tactics in your Field Guide, which typically include:

  • Content
  • Email nurturing
  • Conversion funnels
  • Social media
  • Digital PR
  • Paid media
  • Reporting

Depending on the package you choose, Lake One can either execute each element of your inbound marketing program or collaborate and consult with your internal resources.

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