Ensure your sales and marketing teams are on the same page, working toward the same goals. Lake One can support your company through sales and marketing alignment to achieve what we call, “smarketing.”

Sales and marketing alignment services

We see time and time again that sustained business and revenue growth happens when sales and marketing teams are in sync (“smarketing”). Lake One makes smarketing happen for you, enabling your product and services to reach their full growth potential.


To align your teams, we


  • Ensure sales and marketing are on the same page through workshops, goal-setting, and documentation (including a Service-Level Agreement between the two teams).
  • Activate the SLA and lead handoff process by implementing or refining your CRM, marketing automation programs, and technology integrations.
  • Equip your sales reps with the marketing tools and resources they need to spend more time doing what they’re great at — selling.




Smarketing — your sales and marketing teams will be working in alignment, guided by agreed-upon processes and supported by the right technology.


What’s included with Lake One sales & marketing alignment

Sales and marketing transformation relies on strong alignment between the two teams. We work closely with your sales and marketing teams to discuss objectives and set clear expectations. Using insights from alignment and goal-setting workshops, we:

  • Create a sales and marketing Service-Level Agreement (SLA)
  • Develop lead qualification and lead handoff documentation
  • Select your CRM, implement it, and train your team on how to use it effectively
  • Build joint sales and marketing dashboards to measure your success

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