Paid Media

Reach the right person, with the right message. Anywhere, anytime. The past decade has seen an explosion in online advertising capabilities, and God Bless them. Today, online consumers don’t need to be pestered with irrelevant ads, and online advertisers don’t have to be content with blindly spending dollars, blasting their message far and wide hoping it sticks. Instead, turn big data into smart data with advertising that converts.

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Online Advertising Services

At Lake One, advertising is driven by what we know about our audience. The more we know, the better ads perform. From geofencing and remarketing to dynamic content and contextual targeting, advertising powered by data can be a powerful part of a modern marketing program. Paid media management is available bundles into inbound campaigns or as stand-alone services.

  • Strategic Planning

Media research and planning, ad and campaign development and audience segments

 

  • Account Setup

No accounts? No problem. We’ll help you get the accounts set up, optimized, and operating in no time.

 

  • Campaign Setup

We’ll create, launch and test campaigns and campaign creative

 

  • Campaign Management

We’ll monitor and manage campaigns including bid management, targeting, and campaign setting adjustments

 

  • Insights & Analysis

We’ll provide ongoing tactical and strategic planning around paid media performance and provide regular insights and reports

 

Lake One offers a full suite of advertising capabilities including:

  • Mobile
  • Native
  • Geofencing
  • Retargeting
  • Display
  • Social
  • Search

paid media management dashboard

Visitors who are retargeted are 70% more likely to convert.

– Criteo

Visitors who are retargeted are 70% more likely to convert.

– Criteo

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