Tactics are nice. A winning digital marketing program is better. Don’t succumb to random acts of digital. If you hire an agency only for a website, and maybe a freelancer for some pay per click ads, you risk leaking opportunity throughout your online marketing funnel.

At Lake One we provide strategic planning that support the development of brand, demand and growth including:

  • Brand development, architecture and identity
  • Buyer persona development to guide product/marketing message alignment
  • Industry and competitive research including search, social and site audits

We compile our insights, share them and work through them in a program of continual execution and innovation.


Lake One Digital, MN

Nearly 50% of businesses, don’t have a documented digital marketing plan.

– Smart insights

Here’s what you get:

  1. Insights:

    A deep dive into your industry, product, and competitors to identify and define your highest value audiences, what makes them tick and where they hang out.

  2. A plan

    An actionable plan of how to attract, convert and nurture more of your high valuable audience, month in and month out

As you plan for a new year, quarter, or month, it’s time to determine your SMART marketing goals.

SMART is a methodology that helps you establish concrete and achievable goals. SMART stands for Specific, Measurable, Attainable, Relevant, and Time-bound.

Download this marketing planning template to summarize your goals, calculate greatest marketing need and set a deadline for meeting your annual, quarterly and monthly marketing goals.

marketing resource

How to plan SMART marketing goals. Free Worksheet.

Download our free SMART Marketing Goals Worksheet.

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