Website Design & Development
Your website needs to do a lot. It needs to be easy to use for you and your customers. It needs to be a living, breathing thing. Not something you update once a decade. It’s the hub inside all of your marketing and sales activity and if it’s not pulling its weight – your whole program will fail. A bad website hurts conversion for new potential customers. A bad website creates a brand disconnect when what you’re out of alignment in look, feel and what you say you do. A bad website can turn off potential new hires. Frankly – a bad website is bad business. Here’s how we help partners who are on Lake One marketing sprints fix bad websites.
- Discovery & Kickoff
When approaching a new site update, we begin with the end in mind. (S/O Stephen Covey!) We do a brand and content audit to understand where we are and have a guided discussion to understand what’s working, what’s not and where we want to go.
- Design & Content
With our discovery inputs in place, we hit the drawing board. Some organizations start with a wireframe. We find that adds unnecessary time and cost to most projects. We map site architecture, content map and once approved, begin live prototyping design concepts to set a creative direction. Over several weeks design is iterated. As the rest of the site is concepted, content is adapted or developed.
When it comes to development, we primarily focus on WordPress and Hubspot. No off the shelf themes here. We start with vanilla WordPress and develop a custom backend to provide maximize site customizability – without adding plugin bloat.