+634 New Leads
406% Website visits increased
385% Organic traffic increased
+38% Twitter Growth
+75% Facebook Growth
+6.8% Linkedin Growth
Every sales pipeline presents its own unique set of challenges and rewards. Getting pipeline momentum up and running fast for a startup with big ambitions – that’s a whole different ball game. That was both the challenge and opportunity facing the SportsTech startup, TeamGenius.
Both co-founders were feeling stretched thin as the number of hats they wore continued to multiply. It was time to partner up. So they turned to Lake One to build a modern, measurable marketing program and get the pipeline moving.
In just the first 8 months of ramping up a robust inbound marketing strategy, the momentum started to roll including:
More Hot Stats
- Quickly established positive ROI for Inbound Marketing (48%)
- + 15% marketing assisted customer growth (35 new customers)
- +300 MQLs
- 8 content partnerships secured
- +250 new keywords ranked