On the fence about investing in video for your sales and marketing program? The best performing b2b revenue engines incorporate video in some capacity.

Optinmonster found that video marketers get 66% more qualified leads per year and 93% of marketers say they landed new customers by using video on social media.

When it comes to sales, emails with the word video in the title are 8x more like to be opened and 3x more likely to get a response.

Combine all of this with sudden shifts in the ability for prospects, customers, partners, and teams to meet face to face like we’ve seen in 2020 as a result of the COVID-19 pandemic and a shift to remote work and business.

Thanks to the growth of video accessibility via mobile technology and network improvements, and growth in video creation and distribution, the scalability of video in business only continues to grow. No, you don’t need to turn your sales team into Oscar ready starlets. No you don’t need to invest hundreds of thousands into equipment and a studio. There as some simple steps everyone can take to become comfortable creating video and create video that’s meaningful, but the most important thing is to start, keep at it, and know that perfection only diminishes your authenticity.