On the fence about investing in video for your sales and marketing program? The best performing b2b revenue engines incorporate video in some capacity.
Optinmonster found that video marketers get 66% more qualified leads per year and 93% of marketers say they landed new customers by using video on social media.
When it comes to sales, emails with the word video in the title are 8x more like to be opened and 3x more likely to get a response.
Combine all of this with sudden shifts in the ability for prospects, customers, partners, and teams to meet face to face like we’ve seen in 2020 as a result of the COVID-19 pandemic and a shift to remote work and business.
Thanks to the growth of video accessibility via mobile technology and network improvements, and growth in video creation and distribution, the scalability of video in business only continues to grow. No, you don’t need to turn your sales team into Oscar ready starlets. No you don’t need to invest hundreds of thousands into equipment and a studio. There as some simple steps everyone can take to become comfortable creating video and create video that’s meaningful, but the most important thing is to start, keep at it, and know that perfection only diminishes your authenticity.
Where to use video in sales
When it comes to sales, what are the best ways to incorporate video in your sales processes? Every organization will have it’s own unique nuance to take into account and as always, adjust based on insights you gather from the data you collect. But here are a few common uses of video in sales.
- Prospect with a personalized 1:1
- Walkthrough a proposal
- Personalized demos
- Create a library of responses for FAQs
- Tailor videos based on lead status or lifecycle stage
- Target accounts with personalized videos
Where to use video in marketing
As with sales, marketing can also provide a variety of ways to integrate video and will vary significantly from organization to organization and what your own analytics tell you. However, some common use cases:
- Lead generation
- Lead qualification
- Lead nurturing
Making the choice to use video is half the challenge. How to activate, host, and integrate video into your strategy and tech stack is the other half. At Lake One, our video technology recommendation is Vidyard.
Vidyard helps businesses and professionals connect with their audiences in a whole new way through engaging, personalized, and measurable video experiences. Through its global video hosting and analytics platform, Vidyard empowers businesses like Honeywell, Citibank, and HubSpot to transform their approach to marketing, sales, and corporate communications. Through its free and pro tools, Vidyard helps any business professional create and share custom videos to deliver their message in a more personal and impactful way. Thousands of businesses and millions of people around the world rely on Vidyard for their video needs. Signup for Vidyard for free.