Who We Are

Lake One is a modern marketing partner
that drives business impact for B2B companies through sales and marketing transformation. Our team embeds (virtually) into client organizations to provide strategic guidance and hands-on support.

In many ways, we’re stereotypical Minnesotans; we’re friendly, trustworthy, have a strong Midwestern work ethic, and love the great outdoors. But we’re not just Minnesota nice. We’re serious when it comes to getting results for clients.

What to Expect From Us

When you work with Lake One, you get:

  • Strategic support from a partner that treats your business as their own. We’ll never prescribe or churn out tactics without a reason.
  • Deep expertise in aligning sales and marketing (“smarketing”) for business growth. We help you implement digital tools and processes for impactful smarketing.
  • A tried, tested, and proven framework built for companies with complex sales cycles. Technology, professional services, and manufacturing are our jam.


Smart everyday decisions make a big impact

We know sales and marketing transformation can be overwhelming because it requires big, structural changes to your organization. We make change possible using a structured and collaborative approach to problem-solving. We get to know your business, envision the future for it, and make that future possible by supporting everyday decisions and actions that generate lasting results. We’re with you every step of the transformation.

Our Mission

Drive business impact to better the world

We do what we do because we believe sales and marketing transformation can drive a significant business impact — giving companies the resources needed to be a force for change, leaving the world a little better than before. We partner with companies committed to positively affecting people, their communities, and the planet.

We live by this philosophy, too, and strive to use our resources for positive change.

Pinky Swear Foundation

Our charitable partner

Pinky Swear Foundation helps kids with cancer and their families by supporting their basic needs and developing unique family programs. Lake One provides Pinky Swear Foundation with marketing consulting and services to expand its reach and impact. The nonprofit was founded more than a decade ago on the pinky-swear promise between a child and parent. The small part we play in keeping that promise alive is humbling.

The story behind our name

The Original Lake One

We’re based in Minnesota, the land of 10,000 lakes (we actually have more than 11,800 lakes!). If you take the Fernberg Trail from Ely in northern Minnesota, the trail ends, poetically, at a lake called Lake One. This lake holds a special place in our founder’s heart. The journey it takes to get there represents the sometimes challenging, but always rewarding journey we travel with clients through their sales and marketing transformation.

Lake One is a Certified LGBT Business Enterprise™ through the National LGBT Chamber of Commerce (NGLCC). The NGLCC is the largest advocacy organization dedicated to expanding economic opportunities and advancement for LGBT people and the exclusive certifying body for LGBT-owned businesses. Diversity of all forms is critical to us, and this certification helps recognize that value.