Every sales pipeline presents its own unique set of challenges and rewards. Getting pipeline momentum up and running fast for a startup with big ambitions – that’s a whole different ball game. That was both the challenge and opportunity facing the SportsTech startup, TeamGenius.
Both co-founders were feeling stretched thin as the number of hats they wore continued to multiply. It was time to partner up. So they turned to Lake One to build a modern, measurable marketing program and get the pipeline moving.
In just the first 8 months of ramping up a robust inbound marketing strategy, the momentum started to roll including:
- Quickly established positive ROI for Inbound Marketing (48%)
- + 15% marketing assisted customer growth (35 new customers)
- + 634 new leads
- +300 MQLs
- Website visits increased 406%
- Organic traffic increased 385%
- 8 content partnerships secured
- +38% Twitter, +75% Facebook +6.8% Linkedin Social Community Growth
- +250 new keywords ranked