Inbound Marketing

Startup growth with Inbound Marketing

Every sales pipeline presents its own unique set of challenges and rewards. Getting pipeline momentum up and running fast for a startup with big ambitions – that’s a whole different ball game. That was both the challenge and opportunity facing the SportsTech startup, TeamGenius.

Both co-founders were feeling stretched thin as the number of hats they wore continued to multiply. It was time to partner up. So they turned to Lake One to build a modern, measurable marketing program and get the pipeline moving.

In just the first 8 months of ramping up a robust inbound marketing strategy, the momentum started to roll including:

  • Quickly established positive ROI for Inbound Marketing (48%)
  • + 15% marketing assisted customer growth (35 new customers)
  • + 634 new leads
  • +300 MQLs
  • Website visits increased 406%
  • Organic traffic increased 385%
  • 8 content partnerships secured
  • +38% Twitter, +75% Facebook +6.8% Linkedin Social Community Growth
  • +250 new keywords ranked

Read the full startup growth story here

Stay in the Loop